不完美，随异活，将叛逆进行到底

Diesel X 李宇春限量胶囊系列发布

2017年09月06日

北京 751D·PARK 751 新罐

项目预热-微博

2017秋冬DIESEL X李宇春限量胶囊系列，由DIESEL艺术创意总监 Nicola Formichetti与品牌全球形象代言人李宇春联手，于2017年9月6日在北京揭开帷幕！参加活动的嘉宾超过1300人!

DIESEL X Chris Lee Limited Capsule Collection, presented by DIESEL Artistic Director Nicola Formichetti and Chinese pop icon Chris Lee, made its world debut on 6th September at the global premiere of DIESEL’s Fall-Winter 2017 campaign in Beijing. Over 1300 guests attended!

项目现场

由AUDITOIRE 团队携手DIESEL共同打造的活动位于北京的751D·PARK 751 新罐，此次活动在复古摇滚式的氛围中推出了DIESEL X 李宇春限量胶囊系列，并在全球首映庆典上发布了2017秋冬 # Go With the Flaw # (不完美，随异活) 风格大片及短片视频。

AUDITOIRE China teamed up with DIESEL to recreate a vintage yet rock ‘n’ roll atmosphere at the shady D·PARK 751 Gasometer in Beijing. The occasion featured the launch of the world premiere of the new DIESEL’s rock 'n' roll-inspired Fall-Winter 2017 collection as well as the DIESEL X Chris Lee Limited Capsule Collection presented by Nicola Formichetti, DIESEL Fashion artistic director, and the famous Chris Lee, DIESEL’s new global brand ambassador.

# Go With the Flaw #（不完美，随异活）这个主题向人们传递这样的一个的信息:不要苛求成为完美的人，我们一直在被这个世界所谓的“完美”绑架，忽略了“不完美”本身就是一件很酷的事。从视频上可以看出，这个系列所包含的“不完美”的元素，反映出了更加有个性的力量感，巧妙地利用剪裁上的破坏技巧与细节上的精细塑造，创造出了一种平衡的美感。

# Go With the Flaw # is, in fact, the slogan of the Fall-Winter 2017 collection’s campaign video released as well during such occasion. It conveys a non-perfect message: # Go With the Flaw # an imagery inspiring people not to be perfect because perfection is boring, we must follow our flaw which is what makes us UNIQUE.

现场具有复古装饰及黑暗气氛好似怀旧的独家‘老电影’，一场‘颓废的梦’在此上演，嘉宾们身临其境地领略到DIESEL 2017 秋冬系列叛逆不羁的时尚风格。

The vintage decoration reflecting the ‘decadent dream’ and the exclusive recreation of an ‘old movie’ ambiance, created an immersive guest experience that really brought the DIESEL collections to life.

在步行穿过'电影档案隧道'后，嘉宾们站在黑色的地毯上留下最时尚的剪影，最后到达‘被遗弃的剧院’ 。

After walking through the ‘Movie Archive Tunnel’ and getting their photo shooting at the Black Carpet, the guests got to the ‘abandoned theatre’ area where the show kicked-off.

著名香港舞蹈家李德和他的舞蹈团，全部身着DIESEL X 李宇春限量胶囊系列，为嘉宾们献上了精彩的表演。表演过后， DIESEL 艺术创意总监 Nicola Formichetti与品牌全球形象代言人李宇春出现在现场.

Following the energetic performance by the talented dance group led by the famous Hong Kong dancer, Li De, all wearing the DIESEL X Chris Lee Limited Capsule Collection, Nicola Formichetti and Chris Lee made their appearance on stage.

突然舞台屏幕卷起,所有宾客都被邀请到幕后。该地区再现了 # Go With the Flaw #（不完美随异活）短片视频里的情景，一系列的互动活动、'老电影'的怀旧气氛，让嘉宾完全沉浸于这场独特的幕后派对。

The stage screen rolled-up unveiling the after-party area, all the guests were directed to the 'behind the scene' zone to start the party. An incredible set-up reproducing a movie shooting scene, inspired by the # Go With the Flaw # campaign video.

AUDITOIRE团队非常荣幸能够协助DIESEL举办本次活动。鼓励创新和挑战规则也是我们公司的理念。用心策划，用爱付出，让每一次活动都成为你独一无二的回忆。

AUDITOIRE team was very proud to support DIESEL in designing, producing and managing this event. Fostering creativity and challenging the rules are also what AUDITOIRE believes in, in order to stand out from the crowd and make every experience...

UNFORGETTABLE!

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接：https://mp.weixin.qq.com/s/ivNLvuGMCF-hVVOj_UCFFQ