DIOR 2026 秋冬男装秀 巴黎
项目信息
项目品牌: DIOR 迪奥
项目行业: 服装及鞋履
项目日期:
2026-01-21 10:00
2026-01-21 22:00
项目地点: 巴黎 罗丹美术馆
项目名称: DIOR Men Autumn-Winter 2026-2027 时装秀
DIOR(迪奥)2026 秋冬男装系列|DIOR Men Autumn-Winter 2026-2027 时装秀(巴黎男装周官方日程)|2026-01-21|巴黎 罗丹美术馆
DIOR 把秀场放在罗丹美术馆背后的帐篷里,四面墙从里到外裹上迪奥灰的天鹅绒帷幕,观众席是几排钢灰色矮凳,几乎没有别的装置。这是乔纳森·安德森(Jonathan Anderson)在 DIOR 的第二场男装秀,布景被压到最低,注意力被留给了人:模特顶着亮黄色的短发假发走出来,像在安静的灰色房间里点了一排灯。
这场秀的起点是一件 1922 年的保罗·波烈(Paul Poiret)裙装——两片金属丝提花绸直接缝合,下摆横向拼接形成垂坠。安德森在 DIOR 蒙田大道总店门口发现一块纪念波烈的路牌,才把两人接上:波烈的第一间店就在几步之外。于是「现代漫游者(flâneur)撞见波烈」成为叙事,DIOR 的正式感被拆开重组——西装收窄、外套放大,卡其与灰黑里插进紫色、绿色和金属光泽。
空间与服装是同一套语法。帷幕的丝绒质感呼应波烈 1908 年《保罗·波烈之裙》图册里那种把时装放进室内的做法;矮凳与灰墙让走秀路线贴着观众,模特从人前经过,衣料的重量和摆幅直接落在第一排眼前。 scenography 由摄影师 Adrien Dirand 设计,用最少的元素完成「房间」的概念:不是搭景,而是把美术馆的庭院临时改成一间铺了帘子的会客厅。
造型上,外套是骨架:气球背的野战夹克、茧形大衣、拼接锦缎的斗篷、羽绒改成的斗篷配流苏帘扣,都是把「正式」拉向「实验」的处理。巴尔 jacket 用日本丹宁做,短款与长外套交替出现;窄腿裤配小跟系带鞋或乐福鞋,性别界线被模糊但落点仍在鞋跟与靴筒上。后半段的剪裁西装反而最有力:宽 1940 年代驳领、肩线微微抬起,薰衣草灰的双色套装把「DIOR 的体面」重新立起来。
传播层面,这场秀制造了三件可复用的画面:一排黄色假发、灰色帘幕帐篷、以及明星坐在矮凳上的近距离图。Robert Pattinson、Lewis Hamilton、SZA 与 Mia Goth 的到场,让秀场照片天然带社交话题;而「DIOR 回归」的评论口径,把一场布景极简的秀转化成了品牌叙事里的转折点。对案例库而言,它的价值在于示范:当预算不再堆在装置上,空间如何用材质(天鹅绒)与尺度(矮凳、贴身的走道)承担同样的叙事功能。
DIOR Men Autumn-Winter 2026-2027 runway show Paris Men's Fashion Week official calendar — 21 January 2026 Venue: tent behind the Musée Rodin, Paris Agency: LamodeenImages Source: public information published by lamodeenimages.
DIOR placed its show in a tent behind the Musée Rodin, its walls draped inside and out in Dior-grey velvet, the audience seated on rows of steel-toned stools with almost nothing else in the room. It was Jonathan Anderson's second menswear show for the house, and the set was reduced to a minimum so that attention would fall on the people: models came out in bright yellow cropped wigs, like a row of lights switched on in a quiet grey room.
The starting point was a 1922 dress by Paul Poiret — two rectangles of metallic silk jacquard stitched together, the lower panel set horizontally to create a drape. Anderson found the connection on a plaque outside DIOR's Avenue Montaigne headquarters commemorating Poiret, whose first boutique stood a few doors away. The narrative became a modern flâneur meeting Poiret, and DIOR's formality was taken apart and rebuilt: tailoring narrowed, outerwear expanded, and purple, green and metallic surfaces cut into khaki and grey.
Set and clothes shared one grammar. The velvet curtains echoed the way Poiret's 1908 album Les Robes de Paul Poiret placed fashion inside domestic interiors; the low stools and grey walls pulled the runway close to the audience, so that the weight and swing of fabric landed in the front row. The scenography, designed by the photographer Adrien Dirand, used the fewest possible elements to define a room — not a built set so much as a courtyard temporarily turned into a curtained salon.
The tent itself was a production decision worth noting: a temporary structure behind the museum, dressed on both faces, protects the garden and still gives a controlled, weather-proof room for a January show.
The house context matters to how the set was read. Anderson was appointed creative director of Dior in 2025 while still running Loewe, and his first men's collection a season earlier had been received as a tentative, template-driven debut. The second outing was judged against that: critics described a designer who had stopped designing a concept and started dressing a character. Dior itself, founded in 1946, built its postwar reputation on the New Look and the Bar jacket, and both were referenced here without ceremony — the Bar jacket in denim, the New Look curve reduced to a faint lift at the hip. Placing that history inside a curtained tent, on steel stools, with punk wigs, was the production idea: heritage treated as material rather than monument.
In the collection, outerwear carried the structure: balloon-back field jackets, cocooning coats, brocade-panelled capes, and a duvet reworked into a cape closed with a fringed curtain pull — formality pulled toward experiment. The Bar jacket appeared in Japanese denim, short and long outerwear alternated, and slim trousers were grounded by small-heeled lace-ups and loafers, blurring the masculine-feminine line while keeping the body planted. The tailored suits in the second half were arguably the strongest passage: wide 1940s lapels, slightly raised and rounded shoulders, a lavender two-tone suit that restored DIOR's sense of decorum.
For communication, the show produced three reusable images: the row of yellow wigs, the grey velvet tent, and the close-up of guests on low stools. Robert Pattinson, Lewis Hamilton, SZA and Mia Goth in the room gave the photographs social currency, while the "DIOR is back" framing in the press turned a deliberately minimal production into a turning point in the brand's story. For a case library, its value is the demonstration that when budget stops going into built scenery, material (velvet) and scale (low seating, a narrow path) can carry the same narrative load.
Source: public information from lamodeenimages.
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