迪士尼「PHANTA LAND」 快闪店

迪士尼「PHANTA LAND」 快闪店

2026年11月07日-2026年11月15日

上海 正大广场

项目传播

项目现场

为纪念 PHANTACI 创立二十周年，品牌首度携手迪士尼、皮克斯，打造「PHANTA LAND」巡回快闪企划，以「Hide and Seek｜捉迷藏」为核心概念，集结 18 个经典动画角色，把迪士尼童话语言注入街头潮流语境，开启一场虚实交织的寻趣冒险，巡展依次登陆台北、上海、香港、北京，上海站作为内地首站落地陆家嘴正大广场上观新闻。

空间设计以泼墨涂鸦、撞色喷绘为视觉主线，打破童话与街头的边界。入口以巨型米奇轮廓造型搭配飞溅式彩漆立面作为视觉主框，标志性 PHANTA BEAR 巨型艺术装置伫立前场，米妮限定造型熊体成为全场核心打卡符号。展区采用分段叙事动线，划分为角色拼贴画廊、服饰陈列区、盲盒潮玩区与粉白互动球池。陈列展架采用流体泼漆异形结构，将服装、配饰嵌入艺术场景；墙面上以剪影、复古拼贴、音乐手稿、Emoji 等五种视觉手法，把角色隐藏在画面之中，呼应捉迷藏主题。软质球池区域营造松弛童趣氛围，搭配星形霓虹灯箱与角色视窗，适配社交拍摄；后场收银周边区延续黑底彩喷主视觉，统一整套空间的街头涂鸦美学。整体材质融合哑光烤漆、软膜霓虹、艺术喷绘与弧形软包，在商场中庭实现高辨识度、强打卡属性的沉浸式潮玩场景。

商品矩阵覆盖近 60 款联名限定单品，包含 23 款成衣系列：T 恤、连帽卫衣、外套、丹宁单品与帽饰；同时推出全新 PHANTA BEAR 盲盒挂件，一共十款，含八款常规黑白款与两款粉色限定隐藏款，是本次企划的核心收藏单品，同步发售徽章、贴纸等小型周边，兼顾穿搭消费与潮玩收藏需求。

传播采用巡展递进式节奏，台北站率先释出预热，上海内地首发引爆国内潮流圈层。线上联动潮流媒体、穿搭博主、潮玩 KOL，主打装置打卡、盲盒拆盒、限定服饰穿搭三大内容方向；线下中庭吊旗、主入口巨幅画面强化商圈曝光，设置打卡赠礼、盲盒抽选互动机制，引导用户自发分享。品牌借由本次合作，将 PHANTACI 的街头基因与迪士尼跨世代 IP 结合，触达潮流青年、迪士尼粉丝、潮玩收藏家三类人群，完成一次经典童话的年轻化转译，也为品牌二十周年打造标志性跨界项目。

Disney × PHANTACI "PHANTA LAND" Pop-Up To celebrate the 20th anniversary of PHANTACI, the brand launches its debut crossover with Disney and Pixar for the touring pop-up "PHANTA LAND". Centered on the theme "Hide and Seek", the project gathers 18 iconic characters and reinterprets Disney’s fairy-tale language with urban street aesthetics, rolling out in Taipei, Shanghai, Hong Kong and Beijing in sequence. The Shanghai edition marks its mainland debut at Super Brand Mall in Lujiazui.

The interior is defined by splatter graffiti and bold contrasting paintwork, blurring the line between fairytale and street culture. A giant Mickey silhouette splashed with vibrant paint forms the entrance frame, anchored by the monumental PHANTA BEAR art installation in a special Minnie version. The space unfolds in segmented narrative zones: a character collage gallery, apparel showroom, collectible zone and pastel interactive ball pit. Irregular fluid-style display shelves hold the full collection, while wall graphics hide cartoon figures via silhouettes, vintage collages, music sketches and emoji motifs, echoing the hide-and-seek concept.

The soft ball pit, fitted with star neon and character viewports, serves as a social hotspot. The checkout zone carries the same dark base and splash graphics to unify the whole artistic language. The palette combines matte lacquer, neon light, artistic print and curved soft cladding, creating a highly photogenic immersive street playground within the shopping mall atrium. Nearly 60 exclusive items are available onsite, including 23 apparel styles: tees, hoodies, outerwear, denim and headwear.

The highlight is the new PHANTA BEAR plush charm blind box series of ten designs, with eight regular black-and-white editions plus two rare pink limited hidden variants, alongside pins and sticker gifts for fans. The campaign rolls out progressively across cities. After the Taipei preview, the Shanghai launch sparks national attention. Online, it partners with fashion platforms, style creators and toy influencers around installation check-ins, blind-box unboxing and outfit styling. Offline, atrium banners and large-format visuals draw foot traffic, paired with on-site rewards and lucky draws to fuel organic social sharing. By merging PHANTACI’s street identity with Disney’s timeless IP, the crossover connects streetwear audiences, Disney fans and toy collectors, revitalizing classic characters for the new generation and delivering a landmark anniversary collaboration.

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