戴比尔斯集团沙漠钻石亚洲发布盛典

2026年07月29日

上海 西岸漩心

项目现场

戴比尔斯沙漠钻石亚洲发布盛典落地上海西岸漩心，是品牌十余年来重磅全新灯塔项目的亚洲首秀，承载着品牌开拓中国暖色钻石市场、革新天然钻石叙事的重要行业意义。项目空间设计与制作极具艺术质感，依托场地缎带般流动的建筑形态，萃取敦煌丝路沙漠文化意象，以暖橙、琥珀大地色系铺陈全场，还原沙漠旷野自然氛围，完整演绎沙漠钻石暖白、香槟至琥珀的天然渐变色谱。

场内打造沉浸式艺术叙事场景，设置主题艺术装置与专业钻石陈列区，联合周大福、周生生、TSL谢瑞麟展出联名珠宝作品，实现东方人文美学与高端钻石工艺的融合呈现。活动期间，品牌打破传统珠宝发布会单一模式，举办行业高管联合敲锣启新仪式，集结两百余位使节、行业伙伴、艺术家与媒体共鉴新品首发；同时邀请多领域代表演绎人文内容，深度传递“真实、个性、由心闪耀”的品牌内核。依托西岸地标艺术场地的高端调性与圈层影响力，盛典以专业化、艺术化的沉浸式内容输出，撬动高端圈层口碑传播，完成新品市场落地、行业资源联动与品牌价值升级，打造沪上极具影响力的高端珠宝标杆盛典。

Hosted at Shanghai West Bund Orb, De Beers’ Desert Diamond Asian Launch Ceremony marks the official debut of the brand’s landmark new project in China, carrying strategic significance for upgrading the natural diamond market narrative. Borrowing artistic inspiration from Dunhuang desert and Silk Road culture, the venue adopts warm orange and amber earth tones. Combined with the flowing ribbon-shaped architectural texture, it builds an immersive wilderness scene and interprets the natural color gradient of desert diamonds from warm white and champagne to amber.

The exhibition area displays fine diamond works and co-branded jewelry from Chow Tai Fook, Chow Sang Sang and TSL. During the event, the grand gong-opening launching ceremony was witnessed by diplomatic envoys, industry leaders, artists and media guests. Breaking the traditional jewelry release model, the event integrates diverse humanistic performances to convey the brand’s core spirit of authenticity, individuality and inner radiance. Relying on the high-end artistic positioning of West Bund landmark, the ceremony empowers high-end circle communication through professional and artistic scene presentation. It realizes the organic integration of new product launch, industry exchange and brand value dissemination, establishing a high-standard benchmark for premium jewelry events in Shanghai and boosting the market influence of warm-toned natural diamonds.

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