Delvaux进入Magritte妙想天开之境

2019年04月30日

上海

Delvaux作为历史最悠久的奢侈皮具世家与根植于比利时的传奇品牌，今年携手Magritte Foundation推出了全新一季Magritte系列，共同致敬和传承比利时文化艺术。ACTIVATION NODEPLUS为其打造品牌首个限时线上精品店，邀请用户进入Magritte妙想天开之境。

As the world’s oldest luxury leather goods maison and legendary brand with Belgian roots, Delvaux launched its new Magritte collection for this season in cooperation with the Magritte Foundation to pay tribute to Belgian culture and art. ACTIVATION NODEPLUS created the brand's first limited-time online boutique, inviting customers to enter the Magritte wonderland.

△ Brilliant MM Dans Les Nuages手袋

系列中每件作品都以勒内·马格里特（René Magritte）之经典为原型（戴着圆礼帽的男人、承诺、香吻和 Golconda）。在超现实主义的熏陶下，妙趣横生的想象力贯穿了整个系列，玩味升级了Delvaux的优雅气质。

Each piece in the Magritte collection was inspired by René Magritte’s iconic works (Man in a Bowler Hat, The Promise, The Kiss and Golconda). The entire collection is a manifestation of ultimate imagination, where surrealism meets Delvaux's luxury elegance.

只需扫描二维码，便可进入由ACTIVATION NODEPLUS为Delvaux构筑的线上精品店。澄澈蓝天、浩瀚海洋、沉静黑夜…都是向艺术家的脱帽致敬。赏心悦目之余，轻触便可将Magritte系列限量藏品拥入囊中：拥有Delvaux的方式，从此又多了一个。

Simply scan the QR code to access the Delvaux online boutique created by ACTIVATION NODEPLUS. Upon entering this magic world, customers are greeted by the blue skies, deep oceans and tranquil nights... all which pay tribute to the works of the masterful artist. Besides being visually pleasing, the online boutique allows customers to purchase the limited Magritte collection with a just a tap: yet another way to own a covetable Delvaux classic.

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△ Delvaux线上精品店界面 - 通过微信小程序登入

早在全新Magritte系列于5月面世之前，Delvaux便联携ACTIVATION LIQUID，邀请品牌大使张天爱前往Delvaux的起源地——比利时布鲁塞尔进行拍摄。在《红秀GRAZIA》第405期封面上，张天爱倾情演绎Brillant MM天蓝字母手袋，慵懒之间不失优雅魅力。

Before the new Magritte collection was launched in May, Delvaux collaborated with ACTIVATION LIQUID to invite the brand ambassador Crystal Zhang to Brussels, the birthplace of Delvaux for the shooting. On the cover ofthe 405th issue of GRAZIA, Crystal Zhang showcased the elegance and allure of the Brilliant MM handbag in Ciel.

△ 《红秀GRAZIA》第405期

在ACTIVATION LIQUID的带领下，张天爱来到Delvaux位于布鲁塞尔的工坊参观手袋制作过程，更加深入地了解品牌的悠久历史及其精湛工艺，并与Delvaux艺术总监Christina Zeller一同留下美好剪影。

Guided by ACTIVATION LIQUID, Crystal Zhang paid a visit to the Delvaux Atelier in Brussels to learn about the production process of the Delvaux handbags and deepen her understanding of the brand's long history and craftsmanship. At the end of her visit, Crystal met with Delvaux’s Artistic Director Christina Zeller.

△ 张天爱在布鲁塞尔工坊

△ 张天爱与Delvaux艺术总监Christina Zeller

时尚博主@SavisLook、@原来是西门大嫂 也应ACTIVATION LIQUID邀请，前往布鲁塞尔参加拍摄。

In addition, Fashion bloggers @SavisLook and @原来是西门大嫂 were also invited by ACTIVATION LIQUID to take part in the shooting in Brussels.

△ 时尚博主 @SavisLook

△ 时尚博主 @原来是西门大嫂

ACTIVATION NODEPLUS自今年1月起出任Delvaux品牌的社交媒体管理代理商 ，为Delvaux进行线上线下联合互动推广。ACTIVATION LIQUID则凭借多年的公关经验，分别于今年7月与8月赢得Delvaux在香港和内地的公关服务年度代理业务。今后，我们期待与Delvaux共创更多美妙作品……

ACTIVATION NODEPLUS has been entrusted as the social media management agency for Delvaux since January 2019, and has led both online and offline campaign efforts for the brand. While ACTIVATION LIQUID, with years of public relations experience, was proud to win the annual retainer service for Delvaux in Hong Kong since July 2019, and in Mainland China since August 2019. In the future, we look forward to creating more wonderful works with Delvaux...

蓝天白云聚焦摩登致趣，

艺术遐想重塑美学定义，

这场天马行空的画展，

邀您一同欣赏。

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/22RVKL4YpiB5-Cu_A_VQIQ

部分信息来自 ACTIVATION 微信公众号内容