腾势汽车「易三方科技体验日」限时

腾势汽车「易三方科技体验日」限时

2026年10月01日-2026年10月03日

上海 上海爱琴海购物中心

腾势汽车「易三方科技体验日」限时落地上海爱琴海购物中心，活动周期为 2026 年 10 月 1 日至 10 月 3 日，是品牌面向国庆消费窗口期，以实车场景化演示传递易三方平台核心技术实力的线下科技体验项目。依托比亚迪体系在新能源底盘、混动与智能电控领域多年技术积累，腾势持续深耕豪华智能电动赛道，本次活动跳出传统车展静态看车模式，把车辆动态性能从专业测试场地平移至城市购物中心，将硬核汽车工程技术转化为大众可直观感知的沉浸式场景，让普通消费者理解高端智电底盘技术的实用价值，完成豪华新能源技术的科普与产品种草。

从项目空间、造型与制作角度解读，场地在商场公共空间内搭建实景路况模拟场地，复刻上海老城厢窄巷、城市高架弯道等本土典型道路环境，用模块化围挡、地面标线与场景道具搭建封闭安全试驾体验区，兼顾商场人流安全与动态演示效果。展区整体分为整车静态展示区、易三方动态操控体验区、极速补能演示区与购车洽谈福利区，空间动线清晰，静态展区陈列腾势 N9、Z9 系列、D9 等全矩阵旗舰车型，重点突出腾势 N9 搭载的易三方平台、2.0T 超级混动、云辇‑A 双腔空气悬架、天神之眼 B 四大核心配置。动态体验区专门设置智能蟹行、极致转向、圆规掉头三大演示场景，直观展示横向移动、超小转弯半径与 360° 全景转向的黑科技。

活动周期内内容层次分明，除实车动态演示、极速补能技术展示之外，配套完整的试驾福利与购车权益体系，试驾访客可领取腾势原厂 IP 玩偶；活动期间下定可参与百分百中奖的现场抽奖，提车赠送价值 16888 元礼包，腾势、比亚迪、奔驰车主置换最高享受 30000 元置换补贴，十重专属权益拉动现场转化。活动内容与传播营销深度绑定，购物中心自带巨大自然客流，极具视觉冲击力的蟹行、圆规掉头等车辆特技演示具备极强的短视频传播属性，吸引汽车爱好者、家庭用户、汽车博主到场拍摄，产出大量短视频 UGC 内容在社交平台扩散。线下实景技术演示打破新能源技术晦涩难懂的认知壁垒，直观塑造腾势豪华智电的产品形象，线上短视频持续破圈引流，形成场景体验、技术科普、社交传播、试驾转化与订单收割的完整营销闭环，为新能源车企在商场内落地动态实车科技体验活动提供可参考的实践样本。

Denza’s “Three-Way Technology Experience Day” is held at Shanghai Aegean Shopping Mall from October 1 to October 3, 2026. Launched during the National Day consumption window, this offline tech experience project showcases the core performance of Denza’s three-chassis platform through real vehicle scenario demonstrations. Drawing on long-term technical accumulation of BYD in new-energy chassis, hybrid power and intelligent electronic control, Denza keeps exploring the premium intelligent electric vehicle segment. Breaking away from traditional static auto show formats, the event transfers dynamic vehicle performance from professional test tracks into shopping malls, turning complex automotive engineering into intuitive immersive scenes, helping ordinary consumers perceive the practical value of high-end intelligent electric chassis and realize popular science and product promotion of premium new-energy technology.

In terms of spatial styling and on-site production, a simulated road course is built within the mall public area, reproducing typical local road conditions including narrow lanes in old Shanghai blocks and elevated highway curves. Modular fences, ground marking and scene props form a safe enclosed test zone, balancing pedestrian safety and dynamic demonstration effects. The venue is divided into static vehicle exhibition zone, dynamic handling demonstration zone, fast charging display zone and sales consultation zone with smooth visitor circulation. The static area presents Denza N9, Z9 series, D9 and other flagship models, highlighting Denza N9’s four core configurations: three-way platform, 2.0T super hybrid system, Yunlian-A dual-chamber air suspension and God’s Eye B intelligent driving system. The dynamic zone features three signature demos: smart crab walk, ultra-tight turning and compass 360-degree steering, visually demonstrating side movement, minimum turning radius and omnidirectional steering technology.

During the campaign, diversified experiences and purchase benefits are available. Test-drive visitors receive official Denza IP dolls. Customers who place orders during the event join a 100%-winning lottery, get a 16,888-yuan delivery gift package, and existing Denza, BYD and Mercedes-Benz owners can access trade-in subsidies up to 30,000 yuan, with ten exclusive benefits boosting on-site conversion. The on-site activities are closely integrated with marketing communication. The shopping mall brings abundant natural foot traffic, and spectacular demos such as crab walk and compass turning deliver outstanding short-video communication value, attracting car fans, family visitors and automotive influencers to shoot and share massive UGC clips on social platforms. Off-site real-car demonstrations remove barriers to understanding complicated new-energy technologies and establish Denza’s premium intelligent electric brand image. Viral online short videos continuously drive traffic, forming a complete marketing loop covering scenario experience, technical popularization, social communication, test-drive conversion and order generation. This project offers a practical reference for new-energy automakers to launch dynamic real-car tech experience activities inside shopping malls.

场地供应商：思贝思（SPACE） www.360space.cn

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