迪奥烈艳蓝金惊艳派对快闪

2026年08月05日-2026年08月19日

上海 前滩太古里

项目现场

DIOR迪奥烈艳蓝金惊艳派对限时快闪落地上海前滩太古里核心户外区位，是品牌围绕全新烈艳蓝金唇膏打造的高定沉浸式场景营销项目，延续迪奥彩妆经典红唇美学体系，以大众化免费开放形式，打破高端彩妆的体验壁垒，具备新品价值重塑与品牌美学年轻化传播的双重意义。

项目空间制作极具高定秀场质感，以迪奥标志性正红、深邃黑与星光银构筑视觉基调，依托户外台阶原生场地，打造贯通式红毯通道、巨型CD立体标识与等比例蓝金唇膏雕塑，搭配点阵星光灯带、霓虹线条与镜面装置，塑造层次丰富的光影纵深感。场地精准划分产品体验、星光打卡、影像放映与礼品兑换四大功能区，完整呈现四大妆效全色号唇膏，并配备智能测色与一对一专业彩妆服务。

活动期集结明星博主互动、限定饮品、阶梯式打卡礼遇等多元内容，以高质感出片场景适配社交传播逻辑，持续催生平台UGC内容。项目将法式高定红毯场景融入城市商圈，通过沉浸式体验强化产品色彩记忆，依托高端场景流量实现新品种草、品牌格调升级与大众圈层破圈传播的完整营销价值。

The limited-time Dior Rouge Allure pop-up party is located at the outdoor core area of Shanghai Qiantan Taikoo Li. Centered on the new Dior lipstick collection, it serves as a high-end immersive offline marketing project that inherits the brand’s classic red lip aesthetics and lowers the threshold for public experience of luxury makeup.

Adopting iconic Dior red, deep black and star silver as the main tones, the space features giant three-dimensional CD logos, oversized lipstick sculptures, starlight light belts and mirrored neon installations. The connected red carpet steps extend the sense of spatial depth, perfectly restoring the elegant atmosphere of a French haute couture show. Divided into four functional zones, the venue displays full-color lipsticks of four textures and provides intelligent color diagnosis and professional makeup services.

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