2013 Dirk Bikkembergs上海iapm店铺开幕

2013 Dirk Bikkembergs上海iapm店铺开幕

On October 16, 2013, Belgian high-end fashion brand Dirk Bikkembergs officially opened its new store at Shanghai IAPM Mall. As a key localized layout project for the brand’s expansion in China’s high-end fashion market, the event effectively enhances brand visibility in first-tier urban business circles and lays a solid foundation for subsequent offline retail operation. The opening ceremony invited renowned Chinese actor Tong Dawei to attend the ribbon-cutting ceremony and headline the brand’s fashion show at the after-party held at Shanghai Waterhouse Hotel. The entire exclusive party was elaborately designed and produced by APAX. Leveraging the venue’s distinctive waterfront industrial architectural features, the team built a highly three-dimensional and stylish stage space. With sophisticated spatial modeling, neat stage structure and matched professional lighting and audio design, the scene delivers an ultimate immersive audio-visual feast, perfectly echoing the brand’s minimalist and avant-garde aesthetic temperament. By integrating star endorsement, commercial opening and professional fashion show presentation, the project adopts diversified scene expression forms. It innovates the conventional store opening marketing mode, fully interprets the brand’s high-end design strength, and further consolidates Dirk Bikkembergs’ unique market positioning in China’s competitive luxury fashion industry.