《疯狂动物城》上映十周年城市户外主题快闪

2026年08月14日-2026年09月13日

上海 创邑space

项目现场

本项目为迪士尼《疯狂动物城》上映十周年城市户外主题快闪，选址百年梧桐街区愚园路草坪空间，以还原电影经典名场面为核心，串联十周年情怀回顾与续作前瞻内容。场地融合红砖建筑与开放式草坪的街区肌理，以暖黄、冰蓝两大视觉色调明确区分动物城城区与冰川镇两大世界观场景，实现从城市语境到电影叙事的自然过渡。

制作层面，空间划分为电影场景打卡区、十周年时光展区、官方限定商品商店三大板块：打卡区设立巨型甜甜圈地标与闪电跑车装置，布置礼服版朱迪、尼克、豹警官、大先生等立体人物立牌，以高辨识度户外装置构建沉浸式名场面；时光长廊展出原画手稿与角色设定资料，系统梳理 IP 十年成长历程，并首次释放《疯狂动物城 2》全新剧情视觉素材；商店发售上海城市限定徽章、毛绒玩偶、文具及潮流文创等独家周边。

历史维度上，项目以十周年为时间锚点，将动画 IP 的文化积淀转化为可触摸的城市公共文化事件。活动期内，集章打卡与扭蛋机互动游戏驱动访客完整体验动线，完成全域打卡可领取限定透卡礼品，人偶定时巡游进一步强化现场沉浸感与亲子互动；依托愚园路城市漫步的自然客流，项目精准覆盖年轻粉丝、亲子家庭与二次元爱好者，高辨识度户外装置天然激发小红书、抖音 UGC 自传播，实现经典动画情怀唤醒、十周年 IP 热度攀升与衍生商品销售转化的三重闭环。

This project is Disney's "Zootopia" 10th Anniversary urban outdoor pop-up, situated on the lawn space of the century-old plane-tree lined Yuyuan Road, centered on recreating iconic film scenes while weaving together a decade-long nostalgic retrospective and sequel preview content. The venue integrates the red-brick architecture and open lawn of the 街区 fabric, using warm yellow and ice blue as two distinct visual tones to demarcate the two worldview settings—Zootopia's downtown and Bunnyburrow's Glacier Town—achieving a natural transition from urban context to cinematic narrative.

In terms of production, the space is divided into three zones: a film scene photo area, a 10th anniversary timeline exhibition, and an official limited merchandise store. The photo area features a giant donut landmark and a Flash's sports car installation, alongside life-sized character standees of formal-wear Judy, Nick, Officer Clawhauser, and Mr. Big, constructing immersive iconic scenes through highly recognizable outdoor installations. The timeline gallery exhibits original concept sketches and character design materials, systematically tracing the IP's decade-long evolution while unveiling new story-driven visual assets from "Zootopia 2" for the first time. The store offers exclusive Shanghai city-limited badges, plush toys, stationery, and trendy cultural creative merchandise. Historically, the project uses the 10th anniversary as a temporal anchor, transforming the animated IP's cultural heritage into a tangible urban public cultural event.

During the event period, stamp-collecting check-ins and gachapon interactive games drive visitors through the full experience loop, with completion redeeming limited transparent card gifts, while costumed character parades at scheduled intervals further enhance on-site immersion and parent-child interaction. Leveraging the natural foot traffic of Yuyuan Road's city-walking culture, the project precisely targets young fans, families, and ACG enthusiasts; the highly recognizable outdoor installations inherently stimulate organic UGC sharing on Xiaohongshu and Douyin, achieving a triple closed loop of nostalgic animation sentiment awakening, 10th anniversary IP momentum building, and derivative merchandise sales conversion.

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