ECCO“这一场她自然生动”互动体验空间

ECCO“这一场她自然生动”互动体验空间

2026年10月15日-2026年10月18日

上海 佘山国际高尔夫俱乐部

项目现场

ECCO「这一场她自然生动」互动体验空间落地上海佘山国际高尔夫俱乐部，伴随 2026 别克 LPGA 锦标赛同期开放，展期 10 月 15 日至 18 日，作为赛事官方合作项目，聚焦女子高尔夫运动，首发 GOLF BIOM 别克 LPGA 限定鞋履系列。源自 1963 年丹麦 ECCO，品牌长期深耕舒适鞋履研发，依托 BIOM® 人体工学鞋楦科技，连续三年助力 LPGA 女子高尔夫赛事，本次项目以女性运动员自在舒展的运动状态为内核，把果岭挥杆的力量美学转化为可沉浸式体验的户外空间，传递女性兼具柔美与力量的自然生命力。

空间造型以挥杆流动弧线为灵感，整体采用连续曲面白色壳体结构，搭配原木肌理与仿真果岭草坪，粉蓝飘带艺术装置凌空盘旋，复刻挥杆瞬间的动态轨迹；场地划分为核心高尔夫展示区、户外穿搭展区、数字挥杆互动区与产品陈列区，巨型高尔夫球雕塑作为视觉主标识，柔和曲面打破传统方正展厅的刻板感，北欧简约底色融合绿茵自然质感，塑造松弛通透的场域氛围。

制作层面采用装配式曲面预制模块，适配高尔夫赛场短期户外搭建，兼顾结构稳定性与快速拆装；产品展墙使用浅木哑光板材，低饱和度灯光保护皮革展品，数字挥杆区域搭载感应模拟系统，实时反馈挥杆数据；装置选用轻量化环保材料，户外抗候处理适配露天环境，在保留自然氛围感的同时满足打卡拍摄、产品陈列、运动交互多重需求。

活动期内设置数字高尔夫模拟挥杆、穿搭打卡、职业球员大师课堂，超模瞿颖到场分享运动穿搭，职业选手隋响带来高尔夫教学，线下邀约时尚媒体、运动 KOL、高球爱好者到访；前期借 LPGA 赛事 IP 预热，现场产出嘉宾影像、空间大片、挥杆体验短视频，访客打卡生成 UGC 内容在小红书、短视频平台扩散，赛事流量与线下体验双向赋能，形成赛事场景 - 线下沉浸式体验 - 社交种草的完整传播链路。

项目意义跳出单纯产品静态陈列，依托国际女子高尔夫赛事场景，将 BIOM 科技、皮革匠艺与女性运动精神绑定，在专业高球圈层之外触达泛时尚户外人群，强化 ECCO“舒适自在、城野无界” 的品牌心智，实现专业运动产品展示、女性力量价值表达与赛事商业传播的统一落地。

ECCO "This Moment, Naturally Alive for Her" interactive experience space is located at Shanghai Sheshan International Golf Club, opening alongside the 2026 Buick LPGA Championship from October 15 to 18. As the official event partner, it debuts the limited-edition GOLF BIOM Buick LPGA footwear collection. Founded in Denmark in 1963, ECCO focuses on comfortable footwear and BIOM® ergonomic last technology. Having supported LPGA women’s golf for three consecutive years, the project draws inspiration from female athletes’ free movement, translating the dynamic beauty of golf swings into an immersive outdoor venue to express women’s combined grace and inner strength.

The spatial design is inspired by fluid swing trajectories, adopting continuous curved white shell structures paired with timber texture and simulated putting green turf. Floating pink-and-blue ribbon installations recreate the motion of swinging. The venue includes core golf showcase, outdoor styling zone, digital swing simulator and product display. A giant golf sculpture serves as the visual anchor. Soft curved surfaces replace rigid exhibition forms, merging minimalist Nordic aesthetics with green natural scenery.

In production, prefabricated curved modules enable quick assembly for short-term outdoor use while ensuring structural safety. Light wood matte panels form display walls, with low-key lighting protecting leather goods. The digital golf zone uses motion sensors to capture swing data. Lightweight eco-friendly materials with weather-resistant treatment balance visuals, photo opportunities, display and interactive gameplay. During the event, visitors enjoy simulated golf, photo check-ins and pro golf workshops. Supermodel Qu Ying shares sport styling and pro golfer Sui Xiang hosts skill sessions. Fashion media, sports KOLs and golf enthusiasts are invited onsite. Pre-campaign leverages LPGA IP, while on-site footage and visitor UGC circulate across Xiaohongshu and short-video platforms, forming a closed marketing loop combining tournament traffic, offline immersion and social recommendation.

Moving beyond static product display, the project links BIOM technology and leather craftsmanship with female athletic spirit. It expands brand reach beyond core golf communities to outdoor and fashion audiences, reinforcing ECCO’s brand positioning of unrestricted comfort. It delivers integrated value of technical footwear presentation, female empowerment and tournament commercial communication.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识