ERDOS&辛芷蕾联名系列限时展

ERDOS&辛芷蕾联名系列限时展

2026年10月20日-2026年11月08日

上海 新天地时尚一期户外广场、新天地广场户外广场

项目现场

ERDOS × 辛芷蕾联名系列限时展落地上海新天地时尚一期户外广场，以《城市目击报告》为叙事主线，是该联名胶囊系列的上海首发策展项目。区别于常规明星代言合作，辛芷蕾以联合设计师身份深度参与创作，将个人生活感悟、松弛又有力量的女性状态注入成衣，融合羊绒、皮革与针织多元材质，以 LL 手钩标识、XZL 撞色纽扣、手绘瓢虫毛毡等专属细节作为系列印记；ERDOS 长期深耕高端羊绒材质，坚持柔软面料承载独立精神，本次展览跳出传统明星快闪的流量陈列模式，在石库门历史街区语境下搭建都市纪实感体验空间，串联起城市漫游、自我表达与羊绒时装的叙事脉络。

项目依托新天地石库门建筑肌理，划分城市目击影像序厅、联名成衣静态展区、材质触摸实验室、主题打卡电话亭四大板块。空间造型采用克制的低饱和黑、燕麦、深棕主色调，利落方正框架搭配通透半透软膜，复刻都市街角、顶楼、复古电话亭等广告片内的场景片段；巨型纪实海报墙作为视觉核心，硬朗金属展架呼应皮革的利落质感，柔软垂坠纱幔衬出羊绒温润肌理，现代极简装置与石库门红砖、拱窗形成新旧碰撞，把电影感的城市片段转化为可步入的场景。

在制作层面，展陈主体采用轻量化模块化预制结构，适配户外广场搭建；成衣展台配备定向柔光，清晰呈现羊绒肌理、手钩刺绣、毛毡瓢虫等细微工艺；复古电话亭艺术装置内置互动屏幕，循环播放《城市目击报告》纪实短片，触感体验台陈列原绒、纱线、皮革样块，供访客近距离触摸比对；所有装置兼顾日间自然光观感与夜间氛围照明，预留多机位打卡面适配社交拍摄，同时做好户外防雨防护。

活动期内，除成衣展陈外，设置主题导览、设计师分享、限定周边兑换，引导访客读懂系列背后的创作故事，把单品展示转化为一场关于当代女性自我表达的对话。传播营销层面，项目依托新天地城市文旅流量，面向都市独立女性、羊绒爱好者、时尚媒体与明星粉丝圈层，以 “联合设计师” 的创作身份为核心传播点，联动时尚博主、生活方式达人到场拍摄纪实感图文短片，线下实景打卡联动小红书、抖音线上扩散，弱化带货促销属性，传递柔软之中自有力量的品牌态度。

项目意义在于，重构明星联名项目的策展逻辑，不再局限于偶像符号的简单复用，而是将明星创作者视角、个人故事与面料工艺深度绑定，在历史商业街区完成高级羊绒时装的生活化叙事，为本土高端羊绒品牌明星联名线下快闪打造差异化样本。

The ERDOS × Xin Zhilei Limited-Time Exhibition opens at the outdoor plaza of Xintiandi Style Phase I, Shanghai, themed around “Urban Witness Report” as the Shanghai debut of this capsule collection. Different from ordinary celebrity endorsement campaigns, Xin Zhilei joins as co-designer throughout the creation process, infusing her life insights and the poised, powerful temperament of modern women into garments.

Blending cashmere, leather and knit textures, the collection features exclusive details including hand-crocheted “LL” motifs, custom “XZL” contrast buttons and hand-drawn felt ladybug embellishments. As a specialist in premium cashmere, ERDOS believes soft fabrics carry independent spirit. Moving beyond traffic-oriented celebrity pop-ups, the exhibition constructs a documentary-style urban space within the Shikumen heritage district, weaving together urban wandering, self-expression and cashmere fashion.

Nestled among historic Shikumen architecture, the venue contains four zones: documentary prelude hall, ready-to-wear showcase, material touch lab and vintage telephone booth photo installation. The spatial palette is restrained, dominated by black, oat and dark brown. Crisp rectangular frames and translucent soft films recreate street corners, rooftops and retro telephone booths seen in the campaign film. A giant documentary poster wall serves as visual anchor. Rigid metal stands echo the sharpness of leather, while sheer drapes highlight the gentle lustre of cashmere. Minimalist contemporary installations create striking contrast against red brick and arched Shikumen windows, turning cinematic urban fragments into walkable scenes.

For fabrication, the whole display adopts lightweight modular prefabrication suitable for outdoor plaza setup. Directional spotlights on garment stands reveal delicate details such as cashmere grain, hand crochet and felt ladybugs. The retro telephone booth installation houses interactive screens playing the “Urban Witness Report” short film. Sample stations lay out raw cashmere, yarn and leather for visitors to touch and compare. All installations are optimized for natural daylight and evening ambient lighting, with pre-designed photo angles and weatherproof treatment for outdoor conditions. Alongside static display, guided tours, designer sharing sessions and limited gift redemption are arranged to unpack the creative narrative and shift focus from merchandise selling to dialogue on female individuality.

In communication and marketing, leveraging Xintiandi’s cultural and tourist appeal, the exhibition targets independent urban women, cashmere lovers, fashion media and fans. Highlighting Xin Zhilei’s co-designer identity, fashion and lifestyle creators produce documentary-style visuals. Offline visits resonate with content distributed on Xiaohongshu and Douyin, downplaying sales promotion and delivering the brand message of strength within softness.

This project reshapes the curation logic of celebrity collaborations. Instead of superficial idol symbols, it integrates the creator’s perspective, personal story and material craftsmanship. Set inside a heritage commercial block, it builds a life-oriented narrative for luxury cashmere apparel and sets a differentiated benchmark for local premium cashmere brands’ celebrity pop-up activations.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识