2026 ÉTÉ CELINE 夏日限时漫游

品牌｜CELINE 思琳

项目｜ÉTÉ CELINE 夏日限时店（张园，法国海滨主题）

时间｜2026 年 4 月（按素材标注）

地点｜中国 上海，张园（静安）

代理｜K2 Worldwide（概念、设计与制作）

素材｜@k2_worldwide 公开图片（图源 @hypebeast）

信息来源｜K2 Worldwide 公开信息

快闪做在张园，静安的一片石库门里弄。清水砖墙、石框门、绿铜穹顶都留着，巷子窄，抬头能看见晾衣杆与山墙。巷子两侧是连续的门洞与二层木窗，墙面被雨水洗出深浅。四月的上海，梧桐刚绿。

室外搭了一片海滩。背板画着灰蓝的海与浅色的天，海平线压得很低，背板前铺沙，沙里种沙丘草，前面接一段木栈道。背板的高度与里弄的山墙差不多，站在沙上回头，能看见真的屋顶和穹顶，假的海与真的砖墙在同一张画面里。

室内是一间海边小屋。墙是白色木护墙板，一排白色刺绣连衣裙挂在木衣架上，衣架是细木杆，衣服之间留着空隙，窗下摆白亚麻长沙发，圆木桌上是香水瓶，地上放着蓝色凉鞋。墙上一整幅黄昏海面，光是侧着进来的，像下午四点。

货架做成背光的白墙，前面立着一排冲浪鳍：红、蓝绿、赭、粉、紫，亮面，颜色很饱和，包放在鳍与鳍之间。另一间屋子里，一面墙挂满旧自行车，车筐是藤的；再一张长桌上摆着皮料托盘，棕、粉、红、藏蓝的边角料分格放好，旁边是黑色 triomphe 帆布与打开的颜料罐，字母被一笔笔描上去。

内容是第二年在张园做的夏日快闪，主题是法国海滨的假期，去年是里维埃拉与 Place des Lices，今年把沙滩搬进里弄。动线从沙地开始，进小屋，再进店铺与手作台，店铺与手作台挨着，买与做在同一间屋子里，走完一圈像过了一个下午。

传播上，每个房间都是一个取景点：沙地与背板、白屋、鳍墙、自行车墙，客人一路拍过去，画面自然连成一组。手作台是动线上少有的需要动手的地方，描着字母的包与分好格的皮料，成了二次传播的素材。展期四周，内容有时间发酵。对案例库来说，这是用一套布景同时做零售、体验与内容的样本，钱花在背板、沙、木作与灯光上，其余交给老建筑。

English

The pop-up was built in Zhangyuan, a block of shikumen lane houses in Jing'an, Shanghai. The grey brick walls, stone door frames and green copper dome were left as they were; the lanes are narrow, and looking up you see washing poles and gables. The lanes run between continuous doorways and first-floor timber windows, the brick washed to different depths by rain. In April the plane trees were just coming into leaf.

Outside, a beach was laid. A backdrop painted a grey-blue sea under a pale sky, with the horizon set low; sand was spread in front of it, dune grass planted in the sand, and a timber boardwalk laid at the near edge. The sand was deep enough to take a footprint, and the boards were narrow enough to sound under a shoe. The backdrop stood about as tall as the gables, so standing on the sand and turning round, a visitor saw the real roofs and the dome behind: a painted sea and a brick wall in the same frame.

Inside was a beach house. The walls were white timber panelling, a row of white broderie anglaise dresses hung on wooden hangers, a white linen daybed sat under the window, perfume bottles stood on a round wooden table, and blue sandals waited on the floor. The hangers were thin wooden bars with gaps left between the dresses, and the room was small enough that three steps took you across it. One wall carried a large photograph of the sea at dusk, and light came in from the side as if it were four in the afternoon.

The shelving was built as a backlit white wall, with a row of surfboard fins standing in front of it: red, teal, ochre, pink, purple, gloss finish and saturated colour, with bags placed between them. In another room a wall was hung with old bicycles, wicker baskets on the handlebars, dark frames and worn tyres packed close together; a long table held trays of leather offcuts sorted by colour, tan, pink, red and navy, beside black triomphe canvas and open pots of paint, letters painted on by hand.

The content was the second summer pop-up at Zhangyuan, on the theme of a French seaside holiday. The previous year took the Riviera and Place des Lices; this one brought the beach into the lanes. The route starts on the sand, goes into the house, then into the shop and the craft table, which sit in the same room so that buying and making happen side by side, and a full loop feels like an afternoon away.

For communication, every room was a viewpoint: the sand and backdrop, the white house, the fin wall, the bicycles. Guests photographed their way through and the images joined into one set. The craft table was one of the few points on the route that asked for a hand, and a bag with letters painted on it or a tray of cut leather became material for a second round of posting. Nothing in the set tried to hide the join between the old lanes and the new sand, and the contrast is what the set was built on. The pop-up ran four weeks, long enough for that to build. For a case library it is a sample of one set of scenery doing retail, experience and content at once, with the money in the backdrop, the sand, the joinery and the light, and the rest left to the old building.

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图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识