EUTHYMOL悦滋木「粉耀出桃 闪现一夏」限定体验空间

2026年05月29日-2026年05月31日

上海 永嘉路601号

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悦滋木「粉耀出桃 闪现一夏」限时体验空间于2026年初夏登陆上海永嘉路毛姆礼帽Cafe Bar，以百年英伦美学碰撞上海梧桐光影，打造沉浸式复古生活方式场域。

从空间叙事与造型语言审视，项目选址永嘉路这一兼具海派底蕴与咖啡文化的街区，以标志性粉色统摄全场：门口3米高巨型牙膏人偶以复古铝制管身叠加鲜桃薄荷元素，构建360°街拍地标；室内以鎏金镜面与粉色丝绒梳妆台、模拟英伦贵族浴室的瓷砖照片墙及窗台花艺，层层铺陈从贵妇风到法式浪漫的多重打卡场景。制作层面，品牌与毛姆礼帽联名推出三款限定特调咖啡，以每日300杯的限量策略与扫码关注机制打通线下体验与私域沉淀；DIY帆布包与打卡兑换周边则将消费行为转化为内容生产。

作为1898年诞生于英国的百年口腔护理品牌，悦滋木以经典粉色牙膏管身闻名，此次将"齿间奢护"植入城市慢生活场景，不仅是对品牌英伦基因的时尚化转译，更标志着传统个护品牌在中国市场从功能性货架陈列向沉浸式美学体验与生活方式渗透的战略进阶。

EUTHYMOL's "Pink Peach Glow · Summer Flash" limited experience landed at Shanghai's Yongjia Road Maugham Hat Cafe Bar in early summer 2026, colliding century-old British aesthetics with Shanghai's plane tree shadows to create an immersive retro lifestyle field.

Examining spatial narrative and material language, the activation selected Yongjia Road—a lane embodying both Shanghainese heritage and coffee culture—employing signature pink as the unifying palette: a 3-meter giant toothpaste figure with vintage aluminum tube body and peach-mint motifs constructed a 360-degree street-level landmark; indoors, gilded mirrors and pink velvet vanity tables, tile-clad British aristocratic bathroom photo walls, and window-sill floral arrangements layered multiple check-in scenarios from aristocratic to French romantic. Production-wise, the brand collaborated with Maugham Hat on three limited-edition coffee blends, using a daily 300-cup scarcity strategy and QR-code follow mechanism to bridge offline experience with private domain conversion; DIY tote bags and check-in redemption merchandise transformed consumption into content creation.

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