东边野兽净之野系列发布展

2026年06月19日-2026年07月12日

上海 洛克·外滩源 美丰大楼1F

项目传播

项目现场

2026年6月19日至7月12日，本土可持续东方草本护肤品牌东边野兽于上海洛克·外滩源落地年度重磅艺术特展「野力无边——品牌回顾暨净之野系列发布展」。项目以洛克·外滩源工业风原生展厅为空间基底，以红、大地棕、雾蓝、幽紫为层次主色调，划分「无边际」「无边界」「无边缘」「无边净」四大叙事篇章，将品牌多年草本研发与美学创作进行策展式复盘，同时完成全新身心净化护理系列「净之野」的全球首次线下亮相。

从空间与造型来看，展览前三大篇章以档案式展陈梳理品牌故事，墙面排布田野采风影像、草本原料标本、研发手稿与历年艺术联名作品，搭配原木展柜、金属框架陈列台及小型山野造景，还原从云南山林采收、超流体草本萃取到可持续包装设计的全链路。核心第四篇章「无边净」携手雕塑家蒋晟共创空间装置，以观音净瓶为灵感，依托地水火风空五轮塔五行概念搭建七个可步入式沉浸式空间，以"七日净化"为时间线索，用水流、泡沫、原生草木、矿物香氛构建多层感知场景，将产品融入自然山野氛围。场地搭建采用模块化装配式艺术装置，大面积悬挂原生草木、橙果、蕨类绿植打造室内野境，搭配半透光紫色纸艺几何装置、水景造景与泥土质感地面软装，老建筑原始水泥墙面与柔和分层线性灯光相互映衬，弱化商业厚重感，凸显草本肌理与产品瓶器的艺术质感。

从制作与运营层面，整套装置兼顾艺术氛围与拆装复用的可持续理念，契合品牌环保内核。展区动线流畅无封闭隔断，兼顾观展、试用与打卡多重需求，「净之野」专属陈列区完整展出全系列新品，搭配山野原料实物与成分科普图文，品牌顾问提供一对一肌肤净化方案。展览配套「夜场行禅」沉浸式派对、「野力无边」跨界论坛等线下活动，观众完成全馆打卡并发布社交平台可兑换限定草本周边。

东边野兽作为扎根云南原生山野的东方草本护肤品牌，长期以天然草本修护身心、践行可持续美学。此次展览以策展式艺术表达替代传统快消宣讲，将云南山野的原生净感转化为城市可触摸的身心疗愈体验，依托外滩源高端文艺客流持续产出社交UGC，既完成「净之野」系列的深度种草，也夯实"东方野生草本+可持续艺术"的差异化品牌标签，成为上海夏日兼具科研深度与美学氛围感的标志性护肤艺术展。

East Beast "Wild Power Boundless" — A Mountain Wilderness Sanctuary in the Old Bund Buildings

From June 19 to July 12, 2026, local sustainable oriental herbal skincare brand East Beast launched its annual heavyweight art exhibition "Wild Power Boundless — Brand Retrospective and Pure Wilderness Series Launch" at Shanghai's Rockbund. Using the industrial raw exhibition space of Rockbund as its spatial foundation, with red, earth brown, mist blue, and deep purple as layered dominant tones, the exhibition was divided into four narrative chapters — "Boundless Horizon," "Borderless," "Edgeless," and "Boundless Purity" — conducting a curatorial review of the brand's years of herbal R&D and aesthetic creation, while completing the global offline debut of the new body-mind purification care series "Pure Wilderness."

In terms of spatial design and form, the first three chapters used archival display to narrate the brand story: walls lined with field collection imagery, herbal raw material specimens, R&D manuscripts, and past art collaborations, paired with raw wood display cabinets, metal frame platforms, and miniature mountain wilderness dioramas, reconstructing the full chain from Yunnan forest harvesting, superfluid herbal extraction, to sustainable packaging design. The core fourth chapter "Boundless Purity" collaborated with sculptor Jiang Sheng to create spatial installations inspired by the Guanyin purification vase, building seven walkable immersive spaces based on the five-element pagoda concept of earth, water, fire, wind, and space. Using "Seven Days of Purification" as a temporal thread, multi-layered perceptual scenes were constructed through water flow, foam, native vegetation, and mineral fragrance, integrating products into a natural mountain wilderness atmosphere.

In production and operations, the modular prefabricated art installations balanced artistic atmosphere with disassembly and reuse sustainability, aligning with the brand's environmental core. The exhibition flow was smooth without enclosed partitions, accommodating viewing, product trial, and social media check-ins. The "Pure Wilderness" dedicated display area showcased the full new series with raw material specimens and ingredient science graphics, while brand consultants provided one-on-one skin purification consultations. Supporting offline events included "Night Walking Meditation" immersive parties and "Wild Power Boundless" cross-border forums.

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