Ecko「犀引力」上海西岸梦中心慢闪空间

Ecko 红犀牛「犀引力」慢闪店

2026年09月02日-2026年09月21日

上海 西岸梦中心

项目现场

街头潮流品牌Ecko红犀牛于9月9日至9月21日在上海西岸梦中心Gate M落地「犀引力」慢闪空间，延续品牌“无界无畏”的街头潮流内核，是品牌深耕线下潮流场景、完成街头文化实体化落地的重要营销项目。区别于传统短期快闪，本次慢闪空间主打可停留、可沉浸的长效体验模式，进一步丰富品牌线下商业布局。

在空间造型与场景制作上，项目以品牌标志性红犀牛IP符号为视觉核心，融合红棕木纹肌理、美式霓虹灯光、街头涂鸦等潮流元素，高度还原纯正美式街头氛围，整体视觉层次鲜明、风格辨识度极强。展区科学划分主题打卡区、2026秋冬新品陈列区、王俊凯联名专区及周边兑换区，功能布局完整清晰。

活动期集中展出品牌全新秋冬成衣系列与代言人王俊凯联名全系单品，搭建专属主题打卡墙，同时上线消费满赠、打卡抽奖等互动玩法，限量放送小卡、吧唧、光栅卡等粉丝典藏周边。本次项目将线上街头潮流文化延伸至线下实体场景，依托西岸文旅流量优势与代言人影响力，精准吸引潮流爱好者与粉丝群体到店体验、穿搭打卡并自发社交种草，通过沉浸式场景体验强化品牌街头调性，实现新品曝光、粉丝运营、文化传播与线下销售转化的多维营销闭环。

From September 9 to September 21, streetwear brand Ecko launches its “Rhino Power” slow-flash space at Gate M, Shanghai West Bund Dream Center. Inheriting the brand’s core spirit of “boundless and fearless” street trend, the project serves as a vital offline layout that solidifies Ecko’s street culture attributes through physical scenario empowerment. Different from conventional short-term pop-ups, this slow-flash venue focuses on immersive and sustainable visiting experience, creating a settled street trend outpost.

Centered on the iconic red rhino visual symbol, the space adopts red-brown wood texture, neon lighting and classic street graffiti elements to restore authentic American street atmosphere with strong visual recognition. The venue is divided into theme check-in area, new product display area, co-branded zone and peripheral redemption area. The exhibition showcases the brand’s 2026 autumn and winter collections together with the exclusive Wang Junkai co-branded series, equipped with a spokesperson-themed installation wall.

During the campaign, customers can participate in purchase gift activities and check-in lotteries to obtain limited collectible merchandise including cards, badges and grating cards. Extending online street culture to offline physical scenes, the project leverages West Bund’s tourist traffic and celebrity influence to attract trend lovers and fans. Driven by on-site immersive experience and social sharing, it strengthens the brand’s street positioning, and builds a complete marketing loop covering new product exposure, fan operation, cultural communication and offline commercial conversion.

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