依云200周年限时体验空间

2026年05月27日-2026年06月01日

上海 张园

项目预告

项目传播

项目现场

依云天然矿泉水「源起1826·青春之境」200周年限时体验空间于2026年登陆上海张园，将阿尔卑斯山麓的依云小镇完整移植至这座百年海派建筑群中。

从空间叙事与造型语言审视，项目以五大沉浸式板块构建完整动线：「传奇之源」以柔粉光影与水雾装置还原卡查特泉水源地，透明水幕投影讲述两百年水源保护史；「经典传承」以时间轴串联1826年至今的品牌历程，杰夫·昆斯「气球狗」200周年限定瓶及历年艺术家联名款于此中国首展；「艺术文化」汇聚赫本、Lady Gaga等跨界合作经典，并呈献米其林主厨联名餐酒搭配；「运动精神」以网球、高尔夫主题装置承载品牌大使阿尔卡拉斯与拉杜卡努的活力影像；「活出年轻」则以粉白复古镜面与霓虹标语构建高辨识度社交打卡场域，DIY专属瓶标更将体验转化为可携带的纪念。

作为1826年诞生于法国阿尔卑斯的高端矿泉水品牌，依云此次选址张园，不仅是对两百年水源传奇的当代转译，更标志着瓶装水品牌从功能性消费向沉浸式文化体验与生活方式叙事的战略跃迁，以"青春之境"重构品牌与都市消费者的情感联结。

The evian "Origin 1826 · Realm of Youth" 200th anniversary limited experience landed at Shanghai's Zhangyuan in 2026, transplanting the Alpine town of Évian-les-Bains into this century-old Shanghainese architectural complex.

Examining spatial narrative and material language, the activation constructed a complete circulation through five immersive zones: "Legendary Source" used soft pink lighting and mist installations to recreate the Source Cachat, with transparent water-curtain projections narrating two centuries of water source protection; "Timeless Heritage" threaded a timeline from 1826 to present, hosting the China debut of the Jeff Koons "Balloon Dog" 200th anniversary limited bottle and past artist collaborations; "Art & Culture" gathered crossover classics featuring Audrey Hepburn and Lady Gaga alongside Michelin chef-paired dining experiences; "Athletic Spirit" channeled brand ambassadors Carlos Alcaraz and Emma Raducanu through tennis and golf installations; while "Live Young" constructed a high-recognition social media field through pink-white vintage mirrors and neon slogans, with DIY bottle labels transforming the experience into portable memorabilia.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识