FIBA国际篮联篮球世界杯（巡展）

北京、上海、广州、深圳、武汉、南京、佛山、东莞

2019年08月01日-2019年08月31日

项目预热

项目传播

项目现场

篮球世界杯在今年已经走过了18个年头，并且也是最盛大的一次FIBA活动。FIBA联合Jack Morton 创办了FIBA国际篮联篮球世界杯奖杯巡游和世界杯之屋。

This year marked the 18th edition of the World Cup and the largest edition of FIBA’s flagship event. FIBA partnered with Jack Morton to create the iconic FIBA Basketball World Cup Trophy Tour and FIBA World Cup Houses.

由俄罗斯航空独家赞助，奖杯巡游活动带着全新设计的金色奖杯跨越5大洲、途径共24个国家，来到世界各地粉丝的面前。活动于6月开始，先后到达欧洲、美洲和亚洲。

Presented by Aeroflot, the trophy tour brought the newly-designed golden trophy to fans globally in 24 countries across all five continents. The tour set off in June making its way to Europe, America, and Asia.

作为巡游活动的一部分，我们也为粉丝们创造了一个与世界杯奖杯互动的独特体验。互动装置抓取粉丝为他们喜欢的球队欢呼的瞬间，创造了世界最大的粉丝欢呼视频蒙太奇。粉丝们可以在视频里看到自己在庆典的中央，看起来就像整个庆典的主角。人们也可以将这些欢呼的视频分享到网上并可以在世界最大视频蒙太奇里搜索到自己。

As part of the tour, we created a unique experience for fans to interact with the authentic FIBA Basketball World Cup Trophy. The activation captured fans cheering for their national team to create the world’s largest digital video montage of cheering fans. The video put fans at the centre of the celebration and made them the stars of the film. Fans had the opportunity to share their cheering videos online and then search for themselves in the world’s largest digital video montage.

8月份，正值世界杯的筹备阶段，我们在中国各地的商场里开设了共8个“篮球之屋”快闪店来为世界杯造势。

Throughout the whole of August, in the buildup to the FIBA Basketball World Cup in China, we created eight ‘Houses of Basketball’ pop-up showcases to bring the hype of the World Cup to shopping malls across the country.

Located inside and outside shopping malls in the eight World Cup host cities of Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Nanjing, Foshan and Dongguan, the Houses of Basketball were packed full of information and experiences surrounding the World Cup.

参观者可以在篮球之屋里浏览官方衍生产品和比赛日日程，可以结合VR体验投篮游戏，也可以与世界杯史上最长、最大的臂展和最大的鞋子一争高下。

Guests could step inside the spaces to browse official merchandise and the matchday calendars, play basketball shooting games in real life and in VR and measure themselves up against icons from World Cup history including the tallest, the largest wingspan, the biggest shoes and the widest wingspan.

同时，参观者也可以与不同的赞助商互动，观看每日的啦啦队表演，街头篮球炫技表演，甚至有机会见到球星本人，美国著名球星Stephan Maybury的亮相为北京站拉下精彩帷幕。

There was also a chance to interact with different sponsors, watch daily cheerleading and basketball street skill performers and even meet some of the players themselves – capped off with an appearance from US basketball icon Stephan Maybury in Beijing.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为： https://mp.weixin.qq.com/s/wK3_nBBlnOw8xpp1HhvZXw

部分信息来自  jackmorton 微信公众号内容