FINDING VISION 50周年全球巡展

FINDING VISION 50周年全球巡展

2026年10月01日-2026年10月30日

上海 张园

项目现场

VISION Street Wear「FINDING VISION」50周年全球巡展是品牌诞生半世纪的里程碑回溯大展，整体巡展采用全球三城递进节奏，首站落地洛杉矶、第二站登陆上海张园、收官站设于东京，系统性梳理品牌五十年街头文化发展脉络。作为源自美国南加州的经典街头潮流品牌，VISION见证了现代滑板运动、街头视觉设计与潮流服饰体系的共生发展，本次巡展以450余份珍贵馆藏档案为核心，收录70年代原版设计手稿、复古滑板板面、菲林原稿、经典海报、历史影像与全套复古服饰藏品，完整复刻南加州街头文化的起源与迭代历程，既是品牌历史的系统性复盘，也是当代街头潮流文化溯源的公共艺术项目。

从空间造型与落地制作角度解读，上海张园站结合百年石库门历史建筑肌理与美式街头潮流风格，形成新旧碰撞的独特空间叙事。室内展区以极简沉浸式展陈为主，采用低饱和基底、线性灯光与档案式陈列方式，最大化还原 vintage 视觉质感，完整呈现品牌史料与艺术创作脉络；户外专属打造超长滑板街区，定制50周年主题专业滑板道具，依托模块化运动设施搭建竞赛体验场地，兼顾专业运动安全性与街头视觉氛围，让复古档案静态展陈与动态街头运动形成互补。整体场地采用轻介入搭建工艺，不破坏张园历史建筑结构，以可拆装装置实现潮流场景与老建筑的有机融合。

活动周期内内容多元立体，除经典档案静态观赏外，现场开设Remake手工共创工坊、复古街机体验、模拟暗房互动，同时举办专业滑板赛事与街头展演，邀请传奇职业滑手到场交流分享，串联跨世代街头创意力量，覆盖专业滑手、潮流玩家与青年艺术群体。从项目价值与传播营销的关联来看，百年洋房与硬核滑板场景的反差美学、稀缺五十年馆藏史料、专业街头赛事内容具备极强社交传播力，持续吸引圈层博主与爱好者产出UGC内容。线下沉浸式文化体验夯实品牌自由反叛的街头内核，线上话题持续破圈扩散，让品牌复古基因与年轻潮流审美完成双向链接，形成文化展示、用户共创、圈层传播、品牌焕新的完整营销闭环，为国际老牌街头IP周年策展与城市历史空间潮流活化提供优质参考范本。

The “FINDING VISION” 50th Anniversary Global Tour Exhibition marks the half-century milestone of VISION Street Wear. Launched sequentially in Los Angeles, Shanghai Zhangyuan and Tokyo, the retrospective systematically reviews the brand’s 50-year evolutionary journey. Originating from Southern California, VISION Street Wear has witnessed the integrated development of modern skateboarding, street visual design and streetwear culture. Housing more than 450 precious archival collections, the exhibition displays original 1970s design sketches, vintage skate decks, film manuscripts, classic posters, historical footage and retro apparel, comprehensively reproducing the origin and iteration of Southern California street culture and serving as a public art project for contemporary street trend tracing.

In terms of spatial styling and on-site production, the Shanghai venue integrates the century-old Shikumen architectural texture with American street trend aesthetics, creating a distinctive spatial collision between classic architecture and modern street culture. The indoor exhibition adopts minimalist immersive display with low-saturation tone and linear lighting, fully restoring vintage texture and systematically presenting brand historical documents and artistic evolution. A customized outdoor skate block equipped with 50th-anniversary professional props is built with modular sports facilities, ensuring professional sports safety and authentic street atmosphere. Adopting low-intervention construction technology, all detachable installations avoid damaging the historic buildings and realize the organic integration of trend scene and traditional architecture.

During the event, diversified offline experiences are launched, including Remake handmade workshops, retro arcade games, darkroom simulation, professional skateboarding competitions and street performances. Legendary professional skaters are invited for on-site exchanges, connecting cross-generational street creativity and covering professional skaters, trend players and young art audiences. Closely linked with marketing communication, the visual contrast between century-old architecture and hardcore skateboarding scenes, scarce 50-year archival materials and professional street events deliver outstanding social communication value, motivating trend bloggers and enthusiasts to generate massive UGC content. The offline immersive cultural experience consolidates the brand’s rebellious and free street spirit, while online viral topics connect vintage brand genes with youthful trend aesthetics. It forms a complete marketing closed loop of cultural display, user co-creation, community dissemination and brand rejuvenation. This project provides a valuable reference for classic international street IPs to hold anniversary curation campaigns and revitalize urban historic spaces with trendy culture.

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