三条纹创意聚场FUTURE OF THREE

三条纹创意聚场FUTURE OF THREE

2026年10月16日-2026年10月18日

上海 A.F.A ROJO艺术文化空间

项目预告

项目传播

项目现场

adidas「三条纹创意聚场 FUTURE OF THREE」落地上海 ROJO 艺术文化空间，活动周期为 2026.10.15–10.18，是品牌连续第二年登陆上海时装周的核心项目，延续上一年「POWER OF THREE」的创意脉络，从探索三条纹的力量转向推演三条纹的未来。项目打破传统时装发布单一秀场模式，将新品大秀、多主题展厅、社群互动集合为复合型创意场域，旨在重构运动、时尚与青年文化的边界，展示品牌 CCS 上海创意中心的本土设计实力，传递三条纹符号持续生长的创意内核。

空间依托场地原生红砖墙与钢结构挑高肌理，主秀场采用黑白条纹延伸式 T 台，塑造纵深感未来舞台；秀后连夜翻场，快速转化为开放式 SHOWROOM，同时划分 STAN SMITH 绿意空间、DIDU 赛车主题展区、Simone Rocha 花艺装置、Y‑3 独立展区、户外草坪运动区等多个独立叙事板块。

制作层面保留工业建筑原生质感，搭配模块化发光立板、分层悬浮装置与定制艺术陈列，不同分区采用差异化材质、色彩与人模造型，兼顾展品陈列、打卡出片与动线流畅度。活动期内容包含 2027 春夏系列时装大秀、Y‑3 专场发布、品牌档案展、艺术共创、网球与轻运动体验、现场音乐演出，实现专业圈层观秀与大众公众打卡并行。

营销传播与现场内容深度绑定，秀场明星、运动员嘉宾内容、分区场景打卡素材、设计师联名故事同步释放于社交平台，线下沉浸式体验产出原生 UGC，将时装周专业声量转化为大众圈层传播，既面向行业传递品牌创意战略，也借多元互动拉近品牌与年轻群体距离，完成从符号叙事、新品展示到文化社群运营的完整闭环。

adidas “FUTURE OF THREE – Three Stripes Creative Hub” was held at ROJO Art & Culture Space in Shanghai from Oct 15 to 18, 2026. As adidas’ flagship project for Shanghai Fashion Week for the second consecutive year, it inherits the creative thread of last year’s “POWER OF THREE”, shifting focus from the power of Three Stripes to its future potential. Breaking the single-runway model of traditional fashion shows, the project integrates runway presentation, multi-theme exhibition halls and community activities into a compound creative venue.

It redefines boundaries between sport, fashion and youth culture, showcases local design capability from adidas CCS Shanghai Creative Hub, and conveys the evolving creative spirit behind the Three Stripes icon. The space preserves the venue’s original red brick walls and high-rise steel structure. The main runway features extended black-and-white striped flooring to create immersive depth.

After the runway show, the venue was converted overnight into an open showroom, alongside segmented zones including the STAN SMITH green space, DIDU racing-inspired installation, Simone Rocha floral exhibit, Y‑3 independent gallery and outdoor lawn activity zone. Production retains raw industrial textures, combined with modular illuminated panels, suspended installations and custom displays. Each zone applies unique materials, colours and mannequin styling, balancing product presentation, photo opportunities and visitor flow.

The event programme covers SS27 runway show, Y‑3 exclusive presentation, brand archive display, art co-creation, tennis and light sports activities, plus live music, serving both industry professionals and general visitors. On-site experience closely links with marketing: backstage highlights, celebrity & athlete appearances, zone visuals and designer collaboration stories are released across social platforms. Immersive offline experience generates abundant UGC, converting fashion-week industry buzz into mass exposure. It delivers brand creative strategy to the fashion sector, connects with young audiences through diversified interactions, and forms a full loop from symbol storytelling and new product launch to cultural community operation.

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