芬达×恋与深空「橙爽乐园心动派对」（郑州杭州）

作者: Winniekong

代理商: TBC

#活动现场 #活动管理 #活动执行 #展示管理

项目品牌：待定

项目行业：网络游戏

项目日期： 2026-06-11 10:00 2026-06-21 22:00

项目地点：郑州、杭州

项目名称：芬达×恋与深空「橙爽乐园心动派对」（郑州杭州）

芬达×恋与深空橙爽乐园心动派对

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项目现场 - 郑州

项目现场 - 杭州

芬达×恋与深空「橙爽乐园心动派对」于2026年5月15日起限时落地，以南京、杭州、合肥、郑州四城【好想来】联名主题店为空间核心，并同步覆盖浙江省老婆大人1000余家门店的周边买赠网络，精准卡位520情感消费节点。从项目空间与造型语言审视，主题店以芬达标志性的活力橙为主视觉基调，构建「橙爽乐园」沉浸式场景，现场设置互动大屏作为核心数字装置，消费者携联名产品即可触发「甜蜜比心」等游戏化互动，将虚拟恋爱体验从手机屏幕延伸至实体空间，完成乙女游戏角色与消费者的跨次元情感联结。制作层面，项目推出联名产品满赠机制，以限定周边作为社交货币驱动购买转化，形成「产品+场景+情感」的闭环营销。

此次联名的深层意义在于，它标志着经典汽水品牌芬达与头部国乙IP《恋与深空》的破界共振。作为可口可乐旗下拥有数十年历史的饮料品牌，芬达正面临Z世代消费群体的年轻化转型压力；而《恋与深空》作为叠纸游戏打造的3D乙女现象级作品，聚集了大量高粘性、高消费力的女性玩家。双方以520为情感锚点，将「橙爽」的味觉刺激与「心动」的情绪峰值进行通感嫁接，使功能性汽水升维为恋爱仪式中的情感载体。通过主题店的空间叙事与互动大屏的技术赋能，芬达完成了从传统商超货架到沉浸式IP体验场的战略跨越，也为快消行业与二次元文化的深度融合提供了「情感消费+场景种草」的标杆范式。

The Fanta × Love and Deepspace "Orange Refreshing Paradise Heartbeat Party" launched for a limited time from May 15, 2026, anchored at co-branded themed stores in Nanjing, Hangzhou, Hefei, and Zhengzhou under the "Haoxianglai" banner, while simultaneously covering a peripheral gift-with-purchase network across over 1,000 Laopo Daren stores in Zhejiang Province, precisely targeting the 520 emotional consumption node. Examining spatial narrative and visual language, the themed stores employed Fanta's signature vibrant orange as the primary visual tone to construct an immersive "Orange Refreshing Paradise" scenario, with on-site interactive big screens serving as core digital installations. Consumers carrying co-branded products could trigger gamified interactions such as "sweet heart gestures," extending the virtual dating experience from mobile screens into physical space and completing a cross-dimensional emotional connection between otome game characters and consumers. Production-wise, the project launched a joint product purchase-and-gift mechanism, using limited-edition peripherals as social currency to drive purchase conversion, forming a closed-loop marketing model of "product plus scenario plus emotion."

The deeper significance of this collaboration lies in its boundary-breaking resonance between the classic soda brand Fanta and the top-tier Chinese otome IP Love and Deepspace. As a decades-old beverage brand under the Coca-Cola umbrella, Fanta faces the pressure of rejuvenating its appeal to Gen-Z consumers; Love and Deepspace, as a phenomenal 3D otome title developed by Papergames, has gathered a massive base of highly sticky, high-spending female players. By using 520 as an emotional anchor, the two parties achieved a synesthetic grafting between the "orange refreshment" taste stimulus and the "heartbeat" emotional peak, elevating functional soda into an emotional carrier within romantic rituals. Through the spatial narrative of themed stores and the technical empowerment of interactive screens, Fanta completed a strategic leap from traditional supermarket shelves to immersive IP experience venues, providing a benchmark paradigm of "emotional consumption plus scenario seeding" for the deep integration of the fast-moving consumer goods industry and ACG culture.

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