FERRERO ROCHER - THE QUEST OF 193 MOONS

费列罗X天猫超级品牌日线下活动 193中秋寻月之旅

2019年09月02日

上海 兴业太古汇

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费列罗正式启动与天猫超级品牌日合作的线下活动——“193中秋寻月之旅“。这场线下盛宴将以沉浸式“心意”表演营造出中秋节的浓厚氛围。

To celebrate the Chinese traditional Mid-Autumn Festival, Ferrero Rocher launched the "The Quest of 193 Moons" event, bringing out the cheerful Moon festival atmosphere.

月亮是中秋的符号。而守护着行星和矮行星的卫星也被称作“Moon”，展区内部，众多月亮灯错落有致地悬于空中，形成了一个玄妙的宇宙空间。

At the center area, moon-shaped lightings that come in different sizes and iconic golden Ferrero Chocolate Balls hanging from an integrated starry roof brought the guests into a galactically marvelous dimension.

除以上展示区，还专门设置了互动区, 比如360环绕式黑胶唱片区，费列罗制作演示角，更有独家星空拍照区，将成为体验者流连的打卡胜地。

The guests also experienced the moony spirit through a series of interactives such as Moon swings, 360-degree music listening room, and Ferrero making-process display corner.

活动当晚，费列罗正式宣布与天猫超级品牌日的商业合作。

On the event night, Ferrero Rocher also announced its very first collaboration with Tmall Super Brand Day, to activate its massive online business.

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图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接：https://mp.weixin.qq.com/s/Eb60nI6hZKXYWo-cfReKsA