格兰杰第九代私人珍藏版发布会

项目品牌: 待定

项目行业: 酒精饮品

项目日期: 2018-04-11 09:00 2018-04-11 17:00

项目地点: 上海

项目名称: 格兰杰第九代私人珍藏版发布会


格兰杰第九代私人珍藏版发布会

GLENMORANGIE SPLOS PRODUCT LAUNCH EVENT

2018年04月11日

上海 珍珠会所

项目传播 - 微博


借以六种感官刺激,带领嘉宾体验Glenmorangie品牌私藏系列(Private Edition)第九款Glenmorangie Spìos 《辛香》| An immersive launch event taking the guests on a journey to experience the six senses of Glenmorangie’s ninth release in the limited-edition Private Edition range, Glenmorangie Spìos

(此活动由AUDITOIRE团队设计、制作并管理 / designed, produced and managed by AUDITOIRE China)


项目现场


格兰杰于上海推出品牌私藏系列Private Edition第九款Glenmorangie Spìos 《辛香》。Glenmorangie Spìos《辛香》的命名,来自苏格兰盖尔语的「Spice香料」之意,以独特风味与丰富个性,让人遥想美国裸麦威士忌的鼎盛时期。

Glenmorangie has released a whisky that has been aged entirely in American-rye casks – the first ever scotch whisky that has done so. Glenmorangie Spìos, which is the Scottish-Gaelic for 'spice', is the ninth release in the limited-edition Private Edition range.


为追溯新款美味威士忌的历史并充分展现其香料的魅力,我们创造的沉浸式戏剧体验活动带领100位媒体嘉宾穿越至20世纪,并为其带来了新奇的Glenmorangie Spìos的六种感官享受。

In order to find out more about the history and spiced flavours of this new delicious whisky, 100 Media guests were brought back to 1920s to explore the six senses of Glenmorangie Spìos through an immersive theatrical experience.


嘉宾首先进入一家香料市场,店主热情地欢迎他们并赠送嘉宾精美的雪茄形香料盒,随之为其打开一条秘密通道,指引嘉宾走进Speakeasy酒吧。体验正式开始!

Upon arrival, the guests entered the Spice Market where the storekeeper warmly welcomed them and gave them a cigar-shape box containing Spìos's spices, and opened for them a secret passage that led them to the speakeasy bar.





视觉 SIGHT >>>> 带有强烈视觉冲击的Spìos装饰,为黄金威士忌时代披上了复古优雅的外衣。| Spìos décor with visual stimuli that brings to life the vintage elegance of the golden (rye) whisky era.


听觉 HEARING >>>> 二十世纪二十年代的现代音乐整夜环绕,现场爵士乐队为嘉宾们呈现了精彩的视觉盛宴。| Contemporary 1920s inspired music and live jazz band all night long to entertain and enchant the guests.


嗅觉 SMELL >>>> 在香料市场周围,放置着品牌的品尝标签,作为宾客们的芳香暗示。| Ingredients inspired by the tasting notes placed at the Spice Market as aromatic cues for guests.


味觉 TASTE >>>> 佐以相宜食物搭配,以提升Glenmorangie Spìos的独特味觉和口感。| Food pairing to complement the distinct taste of Glenmorangie Spìos.




触觉 TOUCH >>>> 装有Spìos原香料的碗和罐子,供宾客触摸与嗅闻。| Bowls and jars containing the Spìos' spices, for guests to touch and smell.


发现 DISCOVER >>>> 欣赏格兰杰威士忌的蒸馏过程,洞悉创作大师Bill Lumsden博士和格兰杰制酒师Brendan McCarron先生的杰出创意头脑。| Insights into the creative minds of Dr. Bill Lumsden and Brendan McCarron.


格兰杰品牌代言人吕旭峰先生,亲自加入舞台上的舞蹈表演和庆祝活动。格兰杰制酒师Brendan McCarron先生也于现场介绍品牌的传承与木制工艺。

The Brand Ambassador Kavin Lv, actively joined the dances and celebrations on stage. Mr. Brendan McCarron, head of maturing whisky stock at Glenmorangie, also made his appearance to introduce Glenmorangie's brand heritage and wood craftsmanship.



在带领嘉宾品尝了品牌的 Original和Nectar D'or 威士忌后,Brendan McCarron揭开了Bill博士珍藏于奇异柜子里的Spìos酒瓶,最终嘉宾如愿品尝到了这款新品辛香威士忌。

After leading the guests to taste Glenmorangie Original & Nectar D’or, Brendan McCarron revealed the Spìos bottle from Dr. Bill’s Cabinet of Curiosities and finally let the guests taste this new aromatic whisky.



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图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接:https://mp.weixin.qq.com/s/ICw5IBnFQrmXTb-y2hQRJQ

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