Gaggenau「自然即场域」沉浸式对话空间

2025年12月31日

武夷山

在武夷山的云雾间，SMS Group携手顶尖家电品牌Gaggenau嘉格纳，完成了一场关于「匠艺与知音」的深度对谈，这是SMS GROUP团队对极致生活美学的精准转译。我们跳脱传统活动框架，将品牌德式精密匠艺与风土意境无缝融合，成功构建出「自然即场域」的沉浸式对话空间。

Set among the misty landscapes of Wuyi Mountain, SMS Group partnered with luxury home appliances brand Gaggenau to create an immersive dialogue around “craftsmanship and kindred spirits.” Moving beyond traditional event formats, we integrated Gaggenau’s German precision with the natural surroundings, shaping an experience where nature itself became the setting.

SMS Group主导的「五感重塑」策略，透过一连串摄影、非遗到音疗及香氛的完整感官叙事，带领嘉宾在微观工艺中读懂嘉格纳「至臻之制」的本源。精彩的岩茶入馔餐饮体验，辅以手碟与舞蹈的韵律，将餐桌转化为品牌「灵感溯源」精神的展示舞台。

Led by SMS Group, the “Five Senses” strategy brought together photography, traditional craftsmanship, sound therapy, and fragrance to guide guests in understanding Gaggenau’s pursuit of excellence through detail. A dining experience inspired by Wuyi rock tea, paired with handpan music and dance, turned the table into a natural expression of the brand’s creative origins.

SMS Group 不仅是执行者，更是品牌美学的译者。我们致力于在极简秩序与自然温润间，为嘉格纳创造无可替代的「知音」共鸣。

More than an executor, SMS Group acts as a translator of brand aesthetics, creating lasting emotional connections by balancing minimalist design with the warmth of nature.

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