奇华顿传奇广藿高级香氛展

奇华顿传奇广藿高级香氛展

2026年10月14日-2026年10月17日

上海 西岸国际会展中心

项目现场

奇华顿「传奇广藿」高级香氛展，以广藿香这一香氛史上经典原料为叙事主线，是全球香精巨头奇华顿聚焦单一天然香材打造的嗅觉策展项目，串联原料在地种植、蒸馏萃取、调香演化、当代创作全链路，打破香氛展仅展示成品香水的常规范式。奇华顿拥有超过 250 年香氛研发积淀，长期深耕天然原料溯源与可持续香材培育；广藿香源自东南亚产区，自近代起成为西普调、馥奇调香水的基石，沉静温润、层次多变的木质药感气息，跨越时代持续被调香师重用，本次展览跳出符号化的香气科普，把一片广藿叶片背后的风土、农艺、萃取工艺与跨时代香谱叙事转化为沉浸式感官旅程。

项目空间划分为风土溯源序厅、蒸馏工艺展区、经典香谱长廊、调香共创私享室四大板块。空间造型以深绿、赭棕、炭褐大地色系铺陈，呼应印尼产区雨林与土壤气质，流线型层叠曲面墙体模拟广藿香枝叶舒展形态；干燥草本标本装置、复古蒸馏器艺术装置作为视觉核心，通透磨砂玻璃隔断弱化边界，低照度漫射光包裹整个空间，搭配分区独立控香腔体，让香气随动线渐进式释放，实现视觉形态与气味叙事同步递进。

在制作层面，展区采用独立微环境控香系统，规避不同气味串味干扰；手工复刻传统蒸汽蒸馏装置搭配现代萃取剖面模型，透明分层展柜陈列干叶、原油、馏分样本；墙体采用吸音软包处理，维持静谧的观嗅氛围，影像装置循环播放产地种植纪实，全部装置模块化搭建，每一处闻香点位经过气味测试校准，兼顾观展舒适度、展品保存与社交打卡需求。活动期内，除静态原料与香谱陈列外，同步开设调香大师导赏、广藿主题香氛沙龙、小众香材品鉴，带领参观者分辨不同产区、不同陈化周期广藿香油的细微差异，理解原料如何定义一支香水的骨架。

传播营销层面，项目面向调香从业者、香氛藏家、嗅觉艺术爱好者、高端美妆媒体，以稀缺原料科普与嗅觉艺术为核心传播点，联动香氛 KOL、艺术博主产出氛围感图文与嗅觉体验短片，以私域邀约为主、线上内容辅助扩散，不做大众化流量营销，传递奇华顿对天然香材、可持续溯源与调香匠心的坚持。

项目意义在于，以单一香材为锚点，构建从土地到香水瓶的完整叙事，证明香氛策展可以回归原料本身，为原料供应商、香氛品牌打造以嗅觉体验为核心、兼具科研性与艺术性的线下展览样本。

Givaudan “Legendary Patchouli” Fine Fragrance Exhibition is an olfactory curatorial project centered on patchouli, an iconic raw material in fragrance history. Developed by global flavour and fragrance leader Givaudan, the exhibition covers the full journey from tropical cultivation, steam distillation, fragrance evolution to contemporary creation, stepping beyond conventional perfume showcase formats.

With over 250 years of expertise, Givaudan commits to natural ingredient traceability and sustainable sourcing. Native to Southeast Asia, patchouli has long served as the backbone of chypre and fougère compositions. Its earthy, woody and nuanced profile remains endlessly inspiring for perfumers across generations. Rather than superficial scent introduction, the exhibition translates tropical terroir, farming wisdom, extraction techniques and cross-era fragrance archives into an immersive sensory journey.

The venue consists of four zones: terroir prelude hall, distillation gallery, fragrance timeline corridor and private perfumery workshop. Spatial styling adopts an earthy palette of deep green, ochre and charcoal brown, echoing rainforest and soil of Indonesian origins. Flowing layered curved walls mimic spreading patchouli foliage. Dried herb specimens and vintage distiller installations act as visual anchors, while frosted glass partitions soften boundaries. Dim diffused lighting wraps the whole venue. Isolated scent chambers release aromas progressively along visitor circulation, aligning visual rhythm with olfactory storytelling.

For fabrication, independent scent-control chambers prevent cross-contamination between different aromas. Handcrafted replica steam distillers and sectional extraction models are displayed, with layered transparent vitrines holding dried leaves, essential oil and distillate samples. Acoustic soft lining maintains quiet viewing conditions, while documentary footage of plantations plays on embedded screens. All installations are modular, and every scent station is calibrated through olfactory testing to balance visitor comfort, exhibit preservation and social shooting needs. Alongside static raw material and fragrance archive display, perfumer-led guided tours, patchouli-themed salons and rare material tastings are hosted onsite, guiding guests to distinguish subtle differences between oils from various origins and ageing cycles, and to learn how this ingredient shapes a perfume’s structure.

In communication and marketing, the exhibition targets perfumers, fragrance collectors, olfactory art lovers and premium beauty media. Highlighting rare ingredient knowledge and sensory art, it invites fragrance creators and art KOLs to produce atmospheric visuals and experience clips. It adopts invitation-led private access supported by selective online distribution instead of mass promotion, communicating Givaudan’s dedication to natural raw materials, traceable supply chains and perfumery craftsmanship.

This project builds a complete narrative rooted in one single botanical ingredient, tracing its journey from soil to perfume bottle. It proves fragrance curation can return to the essence of raw materials and sets an artistic, research-driven benchmark for ingredient-focused exhibitions by fragrance creators and suppliers.

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