OSC学习：Google End of Year by advoc8

Google End of Year 

by advoc8

2018

案例来源：来自advoc8公司

案例介绍：

每年Google公司都会做传统的年度屋顶派对，2018年是Google成立20年，需要做一个特别的年度派对。

在我们的建议下，选择了位于华盛顿的一个新建的水上乐园，做了一场全新的音乐会场地。

这样的场地为活动现场提供了更具创造力和影响力项目的机会和空间，比如投影地图走廊和糖果售卖机器

本次活动的灵感，完全来自九十年代，设计有怀旧情怀的表露，但用20年后的技术特色来呈现怀旧，尊重Google这家公司的“根”，同时保持其创新和前瞻性品牌的完整性。

Google had traditionally hosted their annual event on a hotel rooftop, but wanted to shake things up a bit in 2018 in honor of the company’s 20th anniversary. We proposed moving the venue to the Anthem; a brand new concert space in an up-and-coming area of DC right on the water. The venue gave us the opportunity and space to create bigger, more impactful scenic moments (like a projection mapped hallway and a ginormous candy machine). The event was entirely inspired by the 90’s and even though the design was intentionally nostalgic, it was executed in a futuristic way to honor Google’s roots while maintaining the integrity of its innovative and forward-looking brand.

图文来自网络及品牌公开信息，出处见这里，www.advoc8.com/portfolio/google-end-of-year/