“LOVE OUT LOUD全城猎爱” 520特别活动

2026年05月01日-2026年05月20日

上海 港汇恒隆广场

项目现场

2026年5月，上海港汇恒隆广场以「LOVE OUT LOUD全城猎爱」520特别活动开启追爱之旅，同时庆祝恒隆成立66周年。项目携手上海文广演艺集团，以音乐剧《梦断花都》（改编自电影《红磨坊》）世界巡演卡司的中国首秀拉开序幕后，更于5月16日至17日联合Candor剧场呈现「Diamond of the Season」卡巴莱盛宴沉浸式表演，将商场空间转化为红色华丽主场。空间设计层面，项目以大胆热烈的「猎爱」为主题，通过精美主题装置与趣味互动项目重构商业场域，致敬自爱、亲情与友情等多元爱意。制作层面，世界巡演卡司Verity Thompson与Nate Landskroner等以《Firework》《Roxanne》《Your Song》等经典曲目营造沉浸式情感氛围，联动场内商户推出限定单品，将商业消费升华为关于爱与自由的艺术盛宴。此次活动不仅是520节点的营销事件，更是港汇恒隆广场基于大众情感洞察，以演艺内容赋能商业空间、重构高端零售情感连接的标杆实践。

In May 2026, Shanghai Grand Gateway 66 launched the "LOVE OUT LOUD · Citywide Love Hunt" 520 special activation, coinciding with Hang Lung's 66th anniversary. Partnering with Shanghai Media Group Performing Arts, the project opened with the China debut of the world tour cast of Moulin Rouge! The Musical , followed by the "Diamond of the Season" cabaret immersive performance with Candor Theater on May 16–17, transforming the mall into a grand red stage. Spatially, the activation employed the bold and passionate "love hunt" theme, reconstructing commercial realms through exquisite thematic installations and interactive engagements while honoring diverse forms of love—self-love, family, and friendship. Execution-wise, world tour cast members including Verity Thompson and Nate Landskroner delivered immersive emotional atmospheres through classics like "Firework," "Roxanne," and "Your Song," while collaborating merchants launched limited-edition items, elevating commercial consumption into an artistic feast of love and freedom. Beyond a 520 marketing event, this activation serves as a benchmark for how Grand Gateway 66 leverages performing arts to empower commercial space and reconstruct emotional connections in premium retail, grounded in profound audience emotional insight.

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