港汇恒隆「落日乐园」限时微醺街区

2026年08月13日-2026年08月16日

上海 港汇恒隆广场

项目现场

本项目为港汇恒隆携手Tatler China打造的都市夏日户外主题街区，立足城市夜间消费升级的市场背景，以滨海微醺夏日氛围为核心，创新拓展商圈户外沉浸式体验业态。项目空间造型与场景制作极具夏日辨识度，整体采用暖橙落日主色调，搭配标志性橙色弧形吧台与帆船遮阳装置，在徐家汇核心商圈打造开放式滨海风微醺乐园，构建松弛治愈的城市夏夜视觉地标。

场地科学划分八大亚洲客座酒吧专区、落日打卡区、美食点位与舞台演艺区，集结多家亚洲50佳标杆酒吧主理团队限时驻场，融合热带食材与可持续调酒技法，推出城市限定「梧桐区特调」及多款创意酒品，呈现多元亚洲风味调酒文化。

活动期内，项目联动「66 放肆一夏音乐节」，以现场live演艺搭配调酒品鉴，打造复合型夏夜消费体验；同时设置打卡集章兑券机制，提升用户互动粘性。依托市中心核心商圈的客流优势，项目精准覆盖都市青年、鸡尾酒爱好者与潮流KOL，凭借高氛围感落日场景适配社交创作，持续激活小红书、抖音UGC传播裂变，有效丰富商场夏日夜间业态，塑造松弛新潮的都市夏日社交场景，实现场景体验、文化传播与消费转化的双向赋能。

Co-created by Grand Gateway 66 and Tatler China, this urban summer cocktail outdoor block is a upgraded night consumption project that revitalizes commercial outdoor space with immersive seaside-style summer aesthetics. Adopting a warm orange sunset tone throughout the venue, paired with curved orange bar counters and sail-shaped sunshade installations, the project builds an open, relaxing micro-drinking paradise and forms a distinctive visual landmark in Xujiahui core business district.

The space includes eight Asian guest bar zones, sunset check-in areas, catering booths and performance stages. It gathers top bartenders from Asia’s 50 Best Bars, launching exclusive Shanghai-limited cocktails and creative drinks with tropical ingredients and sustainable mixing techniques. During the event, the cooperative “Summer Music Festival” delivers live stage performances, creating an integrated experience of cocktail tasting and live music. The stamp-collecting and coupon-redeeming mechanism effectively boosts visitor engagement.

Targeting urban youth, cocktail enthusiasts and lifestyle KOLs, the highly atmospheric sunset scenes drive massive UGC dissemination on Xiaohongshu and Douyin. The project optimizes the mall’s summer night-time business layout, creates a trendy urban social destination, and realizes organic integration of scene experience, cultural communication and consumption transformation.

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