HOURGLASS「轻纱入夜」派对

2026年07月03日

上海 前滩金普顿酒店

项目现场

创立于2004年、坚持纯素奢华与动物福祉保护理念的高端美妆品牌HOURGLASS，于上海前滩金普顿酒店Le Salon de Chloe举办「轻纱入夜」主题派对，作为品牌新品营销与美学叙事的重要落地项目，助力全新轻纱小金管唇膏I重磅上市，延续品牌高科技配方、零残忍护肤彩妆的长期发展内核。

本次活动以“让松弛漫入唇间”为核心主题，空间造型与场景制作延续品牌雅致奢华调性，采用浅粉丝绒质感材质搭配细腻金色光影，营造朦胧静谧、松弛高级的夜间氛围，整体场景层次柔和、光影通透，兼具艺术质感与沉浸式体验氛围。场内科学划分多元体验空间，包含趣味互动的恣意开场游戏沙龙区、主打妆效实测的穿纱上唇产品体验区与光影氛围感自拍空间，让宾客沉浸式感受新品轻润质地与柔焦哑光妆效。

整场三日集中活动形成完整营销传播链路，通过品牌代言人钟楚曦、何与、曾沛慈等明星嘉宾同台助阵，以阶段性线下沉浸式体验、明星内容曝光、用户场景打卡种草层层递进，将新品质感、品牌松弛奢美理念具象化输出，依托线下高端圈层体验与线上社交二次传播，完成新品上市破圈曝光，持续强化HOURGLASS兼顾科技美学、纯素理念与当代松弛生活方式的品牌调性。

Founded in 2004, HOURGLASS is a high-end luxury beauty brand adhering to vegan formulas and animal welfare protection. The brand hosts the exclusive “Light Veil into Night” party at Le Salon de Chloe in Shanghai Qiantan Kimpton Hotel to launch the new lightweight lipstick series. Rooted in the brand’s consistent high-tech formula and cruelty-free philosophy, the event serves as a key offline marketing project for new product promotion and aesthetic communication.

In terms of spatial design and production, the venue adopts soft pink velvet texture and delicate golden light and shadow, creating a hazy, relaxing and luxurious night atmosphere with layered and transparent scenes. The multi-dimensional experience areas cover interactive game zones, product trial zones and aesthetic photo spaces, allowing guests to fully perceive the lightweight texture and soft matte makeup effect of the new lipstick.

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