HOURGLASS「轻纱入夜」快闪空间（南京）

HOURGLASS「轻纱入夜」快闪空间（南京）

2026年10月23日-2026年10月28日

南京 德基广场 二期B1层中庭

项目现场

HOURGLASS「轻纱入夜」限时快闪空间落地南京德基广场二期 B1 中庭，展期自 2026 年 10 月 23 日至 10 月 28 日，以轻纱小金管唇膏与柔光亮采定制珍藏彩盘两大新品为核心，诠释品牌静奢美妆美学，是品牌静奢概念店同步启幕的配套首发体验项目。项目根植 HOURGLASS 一贯的光影彩妆理念，将 “唇上穿纱、轻然无感” 的柔雾妆效转化为可沉浸式感知的实体场景，跳出常规美妆快闪直白陈列的模式，把妆感特质转化为空间叙事。整体造型以浅粉丝绒面料搭配鎏金线条与柔和背光构建暮色氛围，视觉重心为由 42 枚珠宝质感饰扣组成的垂坠帘幕装置，饰扣融合字母、星座与中国限定纹样，呼应彩盘可自由搭配饰扣、自主定制的产品特性；空间分区清晰，包含产品试妆体验区、主题打卡区、互动沙龙区，材质选用丝绒、哑光烤漆与柔光导光板，依靠漫射光影营造朦胧松弛的入夜氛围感，弱化商业推销感，强化艺术质感。活动周期内，首日设置代言人到场分享妆容的重磅事件，同时开放全色号试色、彩盘饰扣 DIY、限定礼遇兑换等轻互动体验。在营销链路层面，明星到场制造首发流量引爆点，线下高颜值装置适配小红书、抖音的打卡传播，体验者产出的妆效实拍、空间氛围感素材反向反哺线上种草，打通线下触感试妆与线上内容扩散的闭环。项目意义在于依托德基高端客群基底，在南京市场落地品牌静奢定位，直观传递轻纱小金管透气柔焦的差异化质地；快闪作为短期高密度的品牌叙事窗口，承接新品上市节奏，强化 HOURGLASS 不止是彩妆、更是兼具珠宝质感与光影美学的奢妆品牌认知，完成高端美妆在华东重点城市的审美渗透，为同期开业的线下门店持续引流蓄水。

The HOURGLASS “Sheer Veil at Dusk” pop-up is located in the B1 Central Atrium of Deji Plaza Phase Ⅱ, Nanjing, running from October 23 to October 28, 2026. Centered on the new Sheer Veil Lipstick and customizable Ambient Lighting Palette, it serves as a launch experience alongside the brand’s new quiet-luxury concept store. Rooted in HOURGLASS’s signature light-filtering makeup philosophy, the installation translates the “weightless, sheer-matte” finish into spatial storytelling, moving beyond ordinary cosmetic display. Constructed with blush velvet, gilded trim and soft backlighting, the core visual is a hanging curtain composed of 42 jewel-like charms engraved with letters, constellations and exclusive Chinese motifs, echoing the palette’s custom charm feature. Zones include makeup testing, photo installation and interactive salon, using velvet, matte lacquer and diffused lighting to shape a gentle dusk mood. The campaign kicked off with brand spokesperson appearance for makeup sharing, plus full-shade swatching, charm customization and gift redemption. For marketing, the celebrity visit creates initial viral momentum. Visitors generate UGC content of lip swatches and atmospheric shots for Xiaohongshu and Douyin, forming a closed loop of offline trial and online diffusion. This pop-up targets high-end consumers at Deji, demonstrating the lipstick’s breathable soft-focus texture. As a condensed storytelling window for new product launch, it consolidates HOURGLASS’s identity as luxury makeup merging jewel-like craft and light aesthetics, penetrates the quiet-luxury aesthetic in East China and drives sustained traffic to the adjacent boutique.

品牌信息（136 字）

HOURGLASS2004 年由 Carisa Janes 创立，定位高端静奢彩妆，2020 年完成全纯素配方转型，坚持零动物实验，以光影粉体技术、珠宝级精致包装著称。品牌摒弃浓妆逻辑，主打贴合原生肤质的通透柔光妆效，代表性产品线包含 Ambient Lighting 光影蜜粉、定制彩盘、小金管唇膏，把彩妆作为修饰气质的配饰，在全球轻奢美妆赛道形成辨识度极高的极简高级风格。

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