HUNTER×13DE MARZO 限时快闪

HUNTER×13DE MARZO限时快闪

2026年10月15日-2026年11月15日

上海 安福路及张园店

项目现场

本项目为英伦雨靴品牌 HUNTER 与潮流设计师品牌 13DE MARZO 打造双店联动限时快闪，主题「一起趣放风 Step Out For Fun」，同步落地安福路 13DE MARZO 门店与张园 HUNTER 门店，作为联名秋冬系列首发阵地。HUNTER 源自 1856 年英国，以经典橡胶雨靴奠定户外英伦风格基石；13DE MARZO 以标志性立体小熊 IP，构筑充满童趣想象力的潮流语言，本次跨界将 HUNTER 户外实用属性与 13DE MARZO 浪漫玩趣美学融合，打破户外装备与甜酷时装的风格壁垒。

双空间差异化叙事，安福路空间依托梧桐街区沿街洋房，主打都市童趣漫游场景，巨型小熊攀爬于 HUNTER 经典长筒雨靴装置为视觉核心，搭配仿真花草、迷你帐篷、英伦邮筒；张园空间嵌入石库门历史建筑，红白色菱形格纹贯穿展区，复古街灯、枫叶造景呼应英伦秋日氛围，两大门店均划分联名成衣雨靴陈列区、小熊艺术装置打卡区、穿搭试穿区。

制作上采用低干扰模块化装配式道具，适配历史建筑保护规范，不改动原有建筑硬装；玻璃钢巨型雕塑、软膜秋色布景、可移动展台便于快速搭建与拆除，在保留安福路松弛街区感、张园石库门复古肌理前提下，植入联名视觉符号。活动期设置新品试穿、限定周边兑换、打卡集章、穿搭分享，把雨靴从功能性单品转化为都市出游穿搭载体。

线下双点位与传播营销形成闭环，前期线上释放联名小熊雨靴预热素材，邀请时尚、穿搭、生活博主分赴安福路、张园探店，依托两大城市地标强打卡属性，激发访客在小红书、抖音产出 UGC，双店差异化场景丰富传播素材，覆盖潮流爱好者与城市漫游人群。

项目意义在于实现英伦经典户外品牌年轻化转型，借助 13DE MARZO 小熊 IP 注入童趣活力，通过安福路潮流街区与张园文化地标的双点位布局，触达两类客群，重塑 HUNTER 在年轻消费市场的风格认知，完成联名新品上市种草与品牌破圈。

This dual-site pop-up is jointly launched by British heritage boot brand HUNTER and designer label 13DE MARZO, themed Step Out For Fun, simultaneously opening at 13DE MARZO store on Anfu Road and HUNTER store in Zhang Garden for the debut of co-branded autumn-winter collection. Founded in 1856, HUNTER is famous for iconic rubber rain boots, while 13DE MARZO is recognised by its signature 3D bear IP with playful fantasy aesthetics.

The collaboration merges HUNTER’s outdoor functionality and 13DE MARZO’s whimsical style, bridging outdoor gear and sweet fashion. The two spaces adopt differentiated narratives. The Anfu Road venue inside a lane house creates an urban playful scene, dominated by giant bear climbing HUNTER tall boot sculpture, paired with floral decor, mini tent and British postbox. Zhang Garden site is nestled in Shikumen heritage compound with red-and-white diamond check motif, vintage street lamps and maple foliage echoing British autumn.

Both sites contain co-branded apparel & boot showcase, bear art installation photo zone and fitting area. Built with low-impact modular fixtures complying with heritage preservation rules without altering original building structures. Fiberglass sculptures, soft-film autumn scenery and movable stands support fast assembly and dismantling, retaining the casual vibe of Anfu Road and historic texture of Shikumen while embedding brand visuals.

On-site activities include product trials, limited gift redemption, stamp collection and styling sharing, redefining rain boots as urban fashion pieces. Marketing forms a complete loop: pre-release co-branded visuals, fashion KOL visits across two locations. Iconic urban landmarks encourage visitor UGC on Xiaohongshu and Douyin, reaching trend followers and city wanderers.

This campaign rejuvenates the classic British outdoor brand, injecting playfulness via 13DE MARZO bear IP. Dual-location strategy covering Anfu Road trend district and Zhang Garden cultural landmark connects diverse audiences, refreshes HUNTER’s image among young consumers and delivers brand exposure and product seeding for the new collaboration.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识