海瑞温斯顿 2018 全新纽约系列发布

项目品牌: HarryWinston 海瑞温斯顿

项目行业: 珠宝钟表

项目日期: 2018-11-17 17:00 2018-11-17 22:00

项目地点: 上海 当代艺术馆

项目名称: 海瑞温斯顿 2018 全新纽约系列发布


海瑞温斯顿2018全新纽约系列发布

2018年11月17日

上海


纽约,一座神奇的都市,

赋予每个人实现心中梦想的机会。

对于海瑞·温斯顿先生来说,

这座城市不仅与其有着千丝万缕的联系,

更不断以它的活力激发无限创意,

成为品牌源源不绝的灵感源泉。



11月17日晚,海瑞温斯顿2018年的品牌活动于上海当代艺术馆盛大举行。当晚,海瑞温斯顿发布了全新纽约系列,把纽约的星光带来了上海。

Harry Winston launched its New York Collection in Shanghai on November 17, 2018. It held a one-day-only exhibition to the public on the next day.



本次海瑞温斯顿的展览由五部分组成,展馆设计的灵感来自于纽约的各个经典地标。值得一提的是,本次活动的所有制作和设计均出自APAX.

The exhibition consisted of 5 parts, and the design of the exhibition was inspired by various landmarks of New York City. It is also worth mentioning that the event's production and design were all from APAX Group.

Chapter I The MAN

以The Man为起始,讲述海瑞·温斯顿先生与品牌的故事。整体搭建营造钻石反射的光影,纽约楼宇林立,璀璨夺目。互动装置带嘉宾穿越时空,展现大家所不了解的故事。

In "The Man" area, guests could learn about the stories of Mr. Harry Winston and the Brand. The interactive device allows guests to watch behind the scene stories that they chose.




Chapter II Grand Central

离开「The Man」,进入「Grand Central」中央火车站。铁路与海瑞・温斯顿先生有不解之缘,他常常经由铁路交通寻觅遍布于世界各地的奇珍异宝。中央车站屋顶风姿绰约的雄鹰,给了海瑞·温斯顿先生灵感,创造出坚毅优雅的EAGLE系列。

Railroads always played an important role in Harry’s life. He often relied on this mode of transportation in his quest for rare stones.

Mr. Harry Winston has been to the Grand Central countless times. Inspired by the painted Eagle on the ceiling of the Grand Central, he created the EAGLE subcollection.





Chapter III Brownstone & Central Park

走出中央火车站,来到纽约城市之光—中央公园。墙上流转着中央公园四季的风景,明媚动人。 一直寻求自然之美的海瑞·温斯顿先生亦以此作为灵感源泉,创造出CENTRAL PARK MOSAIC系列。运用祖母绿、蓝宝石、钻石及海蓝宝石,将中央公园的优美景观闪耀于指间耳畔。

Inspired by the beauty of four seasons of the Central Park, Mr. Harry Winston designed the Central Park Mosaic subcollection.




海瑞·温斯顿先生出生于公园内的标志性的赤褐色砂石建筑,此建筑的长方形及几何图形也为本系列提供了灵感源泉。

As a tribute to the beautiful Brownstones of the Upper West Side, where Mr. Harry Winston was born, gemstones are artfully arranged in a geometric motif that recalls the majestic architecture of Manhattan.

Chapter IV Cathedral & 718

从海瑞·温斯顿先生位于东51街7号的工坊,透过落地窗可将宏伟庄严的圣帕特里克大教堂尽收眼底。CATHEDRAL系列以这座新哥特式教堂为灵感,完美重现其和谐比例、精湛装饰工艺及优雅的建筑构造。

From the atelier at 7 East 51st Street with a commanding vista of St Patrick’s Cathedral looming through the floor to ceiling windows, the Cathedral collection mirrors the perfect proportions, extraordinary workmanship, and architectural elegance of the impressive neo-gothic structure.


继续往前走,能看到一个以海瑞·温斯顿纽约店铺装饰为设计来源的一个金属架装置,中心光源照射,几何形的影子四散到墙面上,简约又神秘。从地面到天花板,所有元素极尽完美——718系列即是向品牌纽约旗舰店的历史韵味和优雅细节致敬之作。

Moving forward, the guests will be presented with a metal installation that has a light source in its centre. The geometric shadow are scattered to the walls. The shadow shapes are in match with the decoration of Harry Winston's NYC Flagship Salon.

The 718 sub-series celebrates the historic charm and elegant details of the House’s iconic New York City Flagship Salon.


Chapter V Times Square & Avenue

走出“店铺”,来到纽约时代广场与百老汇大道的交汇处,日夜交替,光影流动。City Lights系列通过缤纷绚丽的钻石和色彩鲜艳的宝石演绎纽约百老汇的璀璨华灯,还原百老汇街上迷人的闪烁霓虹。

Known as the “Crossroads of the World”, the day and night of Times Square and Broadway Avenue creates a unique metropolitan landscape for NewYork. Captivated by the neon pulse of Broadway, the City Lights Collection reimagines the lively lights through colourful diamonds and vivid precious gemstones.



这些精致华美的珠宝与时计将源自纽约极具创意的艺术体验带到了上海,东方与西方的碰撞,创造出奇妙的化学反应。

The New York Collection brought creative artistic experience to Shanghai, where the East collides with the West and created a wonderful chemical reaction.



晚宴 Gala Dinner

沿着百老汇大道继续往前,神秘之门被开启,进入晚宴区。随着开场舞的进行,曼哈顿大桥从天而降,纽约的“星空”降落到上海之夜。

Continue to walk along with the Broadway, a mysterious door was opened and guests were led to the gala dinner area. As the opening dance progressed, the Manhattan Bridge descended from the sky, the "Starry Sky" of New York appeared in the night of Shanghai!





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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/iZVtGLGTUo2ots5E_uYW2Q

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