Heir希腊日光岛

2026年05月22日-2026年05月31日

上海 武康路63号

项目预告

项目传播

项目现场

Heir赫艾迩于上海武康路打造「蓝白爱琴海」限时快闪，以希腊圣托里尼度假美学为基底，将彩妆展示、咖啡、DIY手作与沉浸式打卡深度融合。从空间叙事与造型语言审视，项目以蓝白条纹三角顶小屋为视觉锚点，粉色三角梅点缀其间，构建武康路街头的高辨识度地标；一层纯白拱门窗搭配蓝色软装、沙滩伞与救生圈道具，二层蓝白渐变墙面辅以海星贝壳陈列，户外庭院则以躺椅与遮阳伞延伸海岛日光氛围。海浪音效、日光投影与白纱窗帘等多感官细节，将爱琴海的慵懒松弛转译为可步入的立体剧场。

作为程晓玥创立的新锐美妆品牌，Heir此次以防晒系列大使米卡为联结，选址上海最具海派浪漫气质的武康路，不仅是对品牌「日光度假」产品心智的场景化植入，更标志着本土美妆品牌从传统柜台陈列向生活方式化、内容社交化体验空间的范式跃迁。

Heir launched a "Blue & White Aegean" limited pop-up on Shanghai's Wukang Road, grounding itself in Santorini resort aesthetics to deeply integrate beauty displays, coffee, DIY workshops, and immersive check-ins. Examining spatial narrative and material language, the activation anchors itself through a blue-and-white striped triangular-roof cottage accented with pink bougainvillea, constructing a highly recognizable street-level landmark. The ground floor pairs pure white arched doors and windows with blue soft furnishings, beach umbrellas, and lifebuoy props, while the second floor features blue-white gradient walls with starfish and shell displays; the outdoor courtyard extends the island sunbathing atmosphere through lounge chairs and parasols. Multi-sensory details including wave soundscapes, sunlight projections, and white gauze curtains translate Aegean languor into a walkable three-dimensional theater.

Founded by Cheng Xiaoyue, Heir leverages sunscreen series ambassador Mika's connection and situates this activation on Wukang Road—Shanghai's most romantic landmark—to implant the brand's "sun vacation" product mindset through scenarization, signaling domestic beauty brands' paradigm leap from traditional counter display toward lifestyle-oriented, content-social experiential spaces.

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