Helinox「TAKE A SEAT SHANGHAI」限时快闪

Helinox 上海环贸iapm快闪店

2026年10月10日-2026年10月27日

上海 环贸iapm商场L1中庭

项目传播

项目现场

Helinox「TAKE A SEAT SHANGHAI」限时快闪落地上海环贸 iapm 商场，是 Helinox Wear 服饰线正式登陆中国市场的首发线下项目，以「Wearable Gear 可穿戴装备」作为核心主题，实现轻量化户外装备与机能服饰的同台展示。从项目背景来看，Helinox 原本凭借轻量化户外折叠家具在国内户外圈层积累深厚口碑，伴随都市户外风潮兴起，品牌进一步拓展服饰赛道，将成熟的工程轻量化技术延伸至穿着产品；环贸 iapm 地处上海核心高端商圈，汇聚都市消费群体、设计爱好者，为本品牌全新服饰线的国内首发提供优质的展示场景与客流基础。项目在空间造型与制作层面延续品牌标志性极简工业美学，整体空间线条干净克制，弱化多余装饰，将产品本身作为视觉主体。

展区一方面陈列品牌经典轻量化户外桌椅装备，另一方面重点首秀斩获红点设计大奖的 Helinox Wear 机能服饰，包含 ZERO 系列、ECLIPSE PACK DOWN 模块化羽绒服，同步展出中国限定马克杯、限定户外椅等专属周边。现场设置产品体验区，访客可以亲身试坐经典折叠椅、试穿新款服饰，直观触摸、体验品牌轻量化、易收纳的核心技术，把产品参数转化为真实体感。

活动期的现场体验内容与传播营销深度绑定，极简利落的工业风展陈自带高级质感，非常适配社交平台视觉传播，面向都市户外爱好者与设计爱好者，现场打卡、产品实测内容由到场博主、观众自发产出，在社交平台扩散种草。项目意义在于打破装备与服饰的品类壁垒，打通两大产品线，模糊都市日常和户外场景的边界，跳出传统户外装备只聚焦露营场景的宣传思路，把品牌的轻量化工程理念延伸到穿搭领域。本次快闪集产品体验、打卡传播、新品发售于一体，借助 iapm 商圈流量与社交 UGC 传播，完成 Helinox Wear 服饰线的国内首发曝光，向市场传递 “装备可随身、服饰可户外” 的产品主张，实现新品发布、品牌理念传递与消费转化的多重目标。

Helinox’s limited-time pop-up “TAKE A SEAT SHANGHAI” opens at Shanghai IAPM Mall. It serves as the debut offline event for Helinox Wear apparel line entering China, themed “Wearable Gear”, presenting lightweight outdoor equipment and functional garments in one integrated exhibition. Historically, Helinox has built solid reputation within outdoor communities with ultra-light portable camping furniture. Driven by the booming urban outdoor lifestyle trend, the brand expands into apparel and transfers its mature lightweight engineering technology into wearable products. Located in Shanghai’s premium downtown commercial district, IAPM attracts urban consumers and design lovers, forming an ideal venue and visitor base for the China debut of this new apparel line.

In terms of spatial design and fabrication, the venue inherits Helinox’s signature minimalist industrial aesthetic. Clean and restrained lines eliminate redundant decorations and put products at the visual core. The exhibition showcases classic lightweight outdoor tables and chairs, and premieres Red Dot Award-winning Helinox Wear functional outfits, including ZERO series and ECLIPSE PACK DOWN modular down jackets. China-exclusive merchandise such as limited mugs and camping chairs are also displayed. A dedicated experience zone invites visitors to test sit on iconic folding chairs and try on new garments, allowing guests to physically feel the brand’s core technology of light weight and compact packing, translating technical specifications into tangible sensory experience.

On-site activities and marketing communications are closely integrated. The neat minimalist industrial display carries premium texture and performs well for social media visuals. Targeting urban outdoor fans and design enthusiasts, influencers and visitors generate on-site photos and product reviews organically to spread recommendations online. This project breaks category barriers between gear and apparel, integrating two product lines and blurring the boundary between city daily life and outdoor scenarios. Moving beyond conventional camping-focused promotion for outdoor gear, it extends Helinox’s lightweight engineering philosophy to wearable fashion. Combining product trial, social sharing and new merchandise release, the pop-up leverages IAPM foot traffic and UGC content to launch Helinox Wear in China. It conveys the idea that gear and apparel can travel effortlessly, fulfilling multiple goals of new product launch, brand value communication and sales conversion.

品牌信息 / Helinox

Helinox 诞生于 2009 年，依托高端铝合金材料企业 DAC 的工程技术积淀，主打轻量化可收纳户外家具，凭借出色结构设计多次斩获国际设计奖项，是全球都市户外领域标杆品牌。品牌最初以折叠椅出圈，产品兼顾强度、轻量与便携性，深受露营、轻户外人群喜爱。随着品牌发展，Helinox 延伸至机能服饰赛道，推出 Helinox Wear 系列，延续品牌轻量化工程基因，提出 Wearable Gear 理念，将装备级技术融入日常穿搭，推动户外装备从营地走向城市生活场景。

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