轩尼诗“美食+轩尼诗”

项目品牌: Hennessy 轩尼诗

项目行业: 酒精饮品

项目日期: 2015-12-06 09:00 2015-12-06 22:00

项目地点: 广州 太古仓码头

项目名称: 轩尼诗“美食+轩尼诗”


轩尼诗“美食+轩尼诗” 重新发现中国味!

2015年12月06日

广州 太古仓码头

项目预热-微博




项目信息


近日,轩尼诗(Hennessy)启动了一个旨在为美食家及食客们提供终极美食体验的全方位综合体验活动——“美食+轩尼诗”。在此不仅有无数美妙的食谱待您探索与发掘,更可以深入了解干邑与美食能怎样提升您的味觉体验。“美食+轩尼诗”的启动,是轩尼诗干邑与中餐的完美交融,也是轩尼诗在中国长久以来品牌文化的延续。

Hennessy recently launched its Hennessy and Meals Campaign through the ultimate foodie experience. Hennessy and Meals is an integrated concept that allows gourmets and all food and drink enthusiasts to learn about how the best cognac and food combinations can elevate the total dining experience. The launch event was all about reviving Hennessy’s long-standing heritage in China, by celebrating the virtuous relationship between Hennessy cognac and Chinese cuisine.

For this exclusive occasion, Auditoire developed a unique story telling experience; an elevated launch event with a singular approach. 为了呈现这场独特而极具品味的活动,Auditoire特别打造了一系列专属体验。


项目现场


活动开始前,所有宾客乘坐专属游艇前往活动现场,太古仓码头。

The experience began before the arrival. All guests took an exclusive yacht ride in order to arrive in the venue site at the Swire Warehouse Wharf.

步入会场,首先迎接宾客们的是“芳香市集”。这里陈列了各色新鲜蔬菜与异国香料,犹如一座美食实验室。大家可以通过闻嗅气味来了解同轩尼诗干邑和中式佳肴最为搭配的香料与酱汁。

Decorated with fresh vegetables and all kinds of exotic spices, we welcomed everyone with an “Aroma Market”. Set like a gourmet laboratory, guests learned through a degustation of aromas what spices and sauces best-suited Hennessy Cognacs and Chinese cuisine.




众所周知,食客们不仅喜爱美食,更是热衷于用镜头记录它们的美好。为此,我们专门设置了一项有趣的互动环节:将食物拍摄得最为诱人的来宾,会获得今晚的特别大奖。

Foodies love good food, and good photos of food. That is why we arranged for a fun and engaging course of food photography. Whoever could take the best picture of their dish would win a grand prize at the end of the night.




随着一记清脆的锣响,通往厨房的大门徐徐开启,精彩的现场厨艺表演由此展开,来宾们会亲眼见证当晚八道菜色的筹备与出炉。在品尝之余,大家还会了解晚宴的烹制食谱,发掘这些佳肴与三款最为热销的干邑之间的奇妙化学反应。

With the loud ring of a gong, the doors of the kitchen opened to reveal an impressive dining area and cook show, making way for guests to settle and prepare for an extreme eight-course dinner! Everyone learned how to prepare the recipes they were eating; as they also discovered the marvelous chemistry between different foods and three of Hennessy’s best selling Cognacs.



重新发现中国味,发掘干邑之于美食的神奇效应!

Rediscover the Chinese flavor and how cognac can enhance your dining experience!


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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/Vgl_E2O3C21q_J6YCg54MQ


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