东边野兽「玫芝屋」

作者: Winniekong

代理商: TBC

#活动预告 #活动现场 #活动管理 #活动执行 #展示管理

项目品牌：待定

项目行业：护肤护理

项目日期： 2026-05-14 10:00 2026-06-10 20:00

项目地点：上海武康路280弄16号 KOLUMN

项目名称：东边野兽「玫芝屋」

东边野兽「玫芝屋」

2026年05月14日-2026年06月10日

上海武康路280弄16号 KOLUMN

项目现场

东边野兽「玫芝屋」于2026年520期间限时呈现，以玫瑰与灵芝双核心草本元素为叙事主线，打造「玫芝相生，愈爱愈勇」的浪漫疗愈空间。

从空间叙事与造型语言审视，项目以千朵大理有机玫瑰与灵芝标本构筑正红色「玫芝红墙」作为视觉锚点，将品牌符号与告白场景深度融合；「双生香氛台」通过玫瑰普洱洁颜露与灵芝精华油的定制香氛体验，将草本护肤转化为可感知的嗅觉叙事；「治愈火塘」还原云南高原场景，以暖光环绕的静坐空间呼应品牌「东边绿洲」的在地性根源；「草药情书邮局」以520限定告白卡与专属邮戳，将消费体验升维为情感传递；「可持续陈列区」则以景德镇废陶瓷包装与可替换内芯，具象化品牌环保承诺。

作为本土高端护肤新锐，东边野兽以东方草本为根基，此次限时空间不仅是对「勇猛治愈」品牌哲学的空间转译，更标志着国货护肤品牌从成分叙事向沉浸式文化体验与可持续价值输出的战略进阶。

The Herbeast "Rose & Reishi House" emerges during the 2026 520 season, centering on rose and reishi as dual core herbal elements to craft a romantic healing space themed "Rose and Reishi Nourish Each Other, Love Grows Braver."

Examining spatial narrative and material language, the project anchors itself through a crimson "Rose & Reishi Wall" constructed from thousands of Dali organic roses and reishi specimens, fusing brand insignia with confession scenarios. The "Dual Aroma Station" transforms herbal skincare into perceivable olfactory narrative through customized fragrance experiences featuring Rose Pu'er Cleansing Dew and Reishi Essence Oil. The "Healing Hearth" recreates a Yunnan plateau fire pit scene, its warm glow enveloping a meditation space that echoes the brand's "Eastern Oasis" rootedness. The "Herbal Love Letter Post Office" elevates consumption into emotional transmission through limited 520 confession cards with exclusive stamps. The "Sustainability Display" materializes environmental commitment via Jingdezhen discarded ceramic packaging and refillable cores.

As an emerging local high-end skincare force grounded in Eastern herbs, this activation translates the "Fierce Healing" philosophy into spatial terms, signaling a strategic evolution for domestic beauty brands from ingredient storytelling toward immersive cultural experience and sustainable value delivery.

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