佰草集「久违了，中国白」艺术展

2026年05月29日-2026年06月02日

上海 苏河湾万象天地天后宫

项目传播

项目现场

佰草集「以中国方，养中国白」主题文化展以东方「白」美学为深层叙事内核，通过「火土·草木·心境」三重白境的递进式空间动线，打造沉浸式非遗体验场域。

首重「火土之白」聚焦德化白瓷，以1300℃窑火意象为空间底色，陈列26件国宝级及大师级白瓷珍品，其中「玉漱公主」「神话」系列瓷衣薄至0.2mm，将世界陶瓷史「Blanc de Chine」的温润如玉与透光细腻转译为可触可感的空间质感；次重「草木之白」溯源《太平圣惠方》新七白古方，以本草香囊制作、七白养生茶品鉴、大白泥SPA及古法捣药等五感互动，将肌肤「稳白如瓷」的养白哲学植入体验；终章「心境之白」以极简留白空间收束，光影与白瓷、本草交织，传递纯粹温润的东方心境。现场携手「德化窑」官方标识与非遗大师郑燕婷推出限定联名，并首发第五代新七白系列，品牌大使余承恩与林墨到场助阵。

作为深耕本草护肤的东方品牌，佰草集此次以瓷喻肤，不仅完成了从功效护肤到文化IP的战略升维，更以「中国白」的温润通透区别于西方美白范式，在非遗活化与年轻化的双重语境下，重塑了文化自信的东方养肤叙事。

The Herborist "Chinese Style, Chinese Whiteness" cultural exhibition anchors itself in the profound narrative of Eastern "white" aesthetics, constructing an immersive intangible heritage experience through a progressive spatial circulation of "Fire & Earth, Plants, and State of Mind."

The first chapter "Fire & Earth" focuses on Dehua Blanc de Chine porcelain, employing 1300°C kiln fire as spatial ambience to display 26 national-treasure and master-level porcelain pieces—including the "Jade Princess" and "Myth" series with garments thinned to 0.2mm—translating the jade-like warmth and translucency of world ceramic history into tangible spatial texture. The second "Plants" chapter traces the New Seven-White herbal formula from the Taiping Shenghui Fang , implanting the philosophy of "stable whiteness like porcelain" through sensory interactions including herbal sachet crafting, tea tasting, white clay SPA, and ancient mortar pounding. The finale "State of Mind" concludes with minimalist negative space, where light, shadow, porcelain, and herbs interweave to convey pure, warm Eastern serenity. On-site, the official "Dehua Kiln" mark and intangible heritage master Zheng Yanting collaborated on limited editions, while the fifth-generation New Seven-White series debuted alongside appearances by brand ambassadors Yu Chengen and Lin Mo.

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