佰草集「寻方会友 你好中国白」主题活动

2026年04月25日-2026年04月27日

上海 长宁来福士

项目现场

2026年4月25日至27日，东方根源养肤品牌佰草集携手抖音电商超级品牌日与顶流国风IP《天官赐福》，于上海长宁来福士钟楼启幕「寻方会友 你好中国白」主题活动。此次活动标志着佰草集以「非遗中国白」为品牌焕新锚点，将深耕多年的本草养肤哲学与千年德化白瓷工艺进行深度联姻。

空间设计层面，品牌于来福士钟楼构建「寻方之境」沉浸式体验场，将新七白组方中的七味核心本草与《天官赐福》IP中的红伞、芳心剑、悦神面具等七大经典意象进行创造性融合。制作层面，特邀非遗传承人将上述元素合力幻化为七尊温润精美的「中国白」瓷雕，使千年德化白瓷以动漫信物之姿焕新登场，彻底告别「高冷」标签，蜕变为Z世代眼中潮酷且情绪饱满的社交艺术品。

此次快闪不仅是「新七白」系列「稳白如瓷」功效的场景化表达，更是佰草集对「向内求索、强韧温润」东方护肤哲学的当代转译——通过将非遗技艺与国潮IP并置，为本土美妆品牌如何以文化策展实现传统工艺的年轻化破圈，提供了极具东方浪漫色彩的范本。

From April 25–27, 2026, oriental skincare brand Herborist partnered with Douyin E-commerce Super Brand Day and top-tier Guochao IP Heaven Official's Blessing to unveil the "Seeking the Formula, Greeting China White" thematic activation at Shanghai's Raffles City Changning Clock Tower. This marked Herborist's strategic brand rejuvenation pivot, deeply marrying its decades-long herbal skincare philosophy with millennia-old Dehua white porcelain craftsmanship.

Spatially, the brand constructed the "Realm of Seeking" immersive experience, creatively fusing the seven core herbs from the New Seven White formula with seven iconic IP motifs including the red umbrella, heart sword, and joyful spirit mask. Execution-wise, intangible cultural heritage masters were invited to transmute these elements into seven exquisite "China White" porcelain sculptures, allowing millennia-old Dehua porcelain to debut anew as anime-inspired tokens—shedding its "aloof" label to transform into cool, emotionally resonant social art for Gen Z.

Beyond a scenarized expression of the New Seven White series' "stable white as porcelain" efficacy, this activation represented Herborist's contemporary translation of an "inward-seeking, resilient warmth" Eastern skincare philosophy—offering a romantically Oriental benchmark for how domestic beauty brands can achieve youthful breakthroughs for traditional crafts through cultural curation and Guochao IP synergy.

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