2013爱马仕秋冬鞋履发布会

Hermès Autumn and Winter Footwear Collection Press Conference was successively held at Harbin Shangri-La Hotel on October 17 and Wuhan Qintai Grand Theatre on October 23, 2013. As a seasonal regional touring launch project of Hermès, the event focuses on the new autumn and winter footwear series, expanding the brand’s offline aesthetic layout in China’s new first-tier and second-tier cities and enriching the localized presentation forms of luxury seasonal products. Cooperating closely with Hermès’ official autumn and winter advertising campaign, APAX completed the overall on-site spatial design and scene production. Breaking the conventional display thinking of footwear conferences, the team creatively built a simulated ski resort themed space. With exquisite landscape installation and tonal rendering, the venue is fully integrated with rich winter atmosphere, realizing the highly consistent presentation of offline scene, advertising vision and product design connotation. Tailored spatial layouts are adopted according to the different architectural attributes of business hotel and professional theatre venues, balancing high-end ceremonial sense and immersive viewing experience. The project vividly interprets the seasonal design inspiration and practical scenario advantages of the new footwear series through customized winter scene creation. It innovates the expression logic of luxury footwear release, effectively strengthens the public’s intuitive perception of the product’s seasonal aesthetics, and promotes the in-depth dissemination of Hermès’ autumn and winter fashion concepts in the Chinese market.