原色波塔 INSBAHA「反骨系列」限时快闪

2026年08月06日-2026年08月17日

上海 延庆路34号

项目传播

项目现场

原色波塔INSBAHA「反骨系列」限时快闪落地上海徐汇独立空间，并联动长沙开设双城点位，是品牌依托全新底妆、彩妆系列打造的先锋沉浸式线下体验项目，也是品牌打破标准化美妆审美、输出独立女性态度的标志性落地活动，兼具产品推广与公益价值意义。

项目空间造型与制作深度贴合品牌内核，以冷调烟熏紫与暗黑金属为主视觉，搭配骨骼、脊骨、尖刺金属等核心装置，结合棱角几何展陈、低饱和暗调光影与冷调镜面布景，塑造硬核先锋的工业潮流风格。场地合理划分全品类试妆、主题打卡、妆容改造、礼品兑换四大功能区域，骨骼造型陈列容器进一步统一视觉体系，精准诠释“不被审美规训”的反骨理念。

活动期集结全线新品免费试用、阶梯式消费礼遇、百分百抽奖福利，并特邀美妆博主开展一日店长专属互动，极大提升用户参与度与体验质感。同时项目联动女性公益计划赋予消费正向价值，依托达人线下影响力与先锋高颜值场景，持续撬动社交平台UGC传播，有效触达个性年轻客群，实现新品种草、品牌态度输出、公益价值传递与商业转化的多重营销闭环。

INSBAHA’s limited-time "Rebellious Spirit" pop-up is launched in Xuhui Shanghai with a synchronized dual-city linkage in Changsha, serving as a pioneering offline campaign for the brand’s new full-range base makeup and color cosmetics. It undertakes dual core values of new product promotion and spiritual attitude output, breaking the single marketing logic of traditional beauty pop-ups.

Adopting cold smoked purple and dark metal as the main visual tone, the space is equipped with spine and thorn metal installations, geometric display platforms and low-saturation dark light and shadow. With an avant-garde industrial style, highly recognizable sharp lines and mirror scenes, the venue perfectly interprets the brand’s core concept of refusing standardized aesthetics. During the event, full-range new product trials, tiered consumption benefits and 100% lucky draw activities enrich user experience. The one-day store manager interaction creates exclusive fan benefits and boosts on-site popularity.

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