积家携手上海电影节开幕典礼

项目品牌: JaegerLeCoultre 积家

项目行业: 珠宝钟表

项目日期: 2017-06-16 10:00 2017-06-18 22:00

项目地点: 上海

项目名称: 积家携手上海电影节开幕典礼


THE GREATEST RENDEZ-VOUS OF CINEMA @ SIFF 2017

积家携手上海电影节开幕典礼

2017年06月16日-2017年06月18日

上海 外滩源壹号

项目预热 - 微博
















项目现场

6月16-18日,Auditoire旗下的Luxury Makers于2017年上海国际电影节庆典期间在上海外滩源壹号为积家举办了盛大公益晚宴,隽永经典时刻,共续光影传奇  June 16-18, LUXURY MAKERS by AUDITOIRE produced “The Greatest Rendez-Vous of the Cinema” for Jaeger-LeCoultre @ SIFF 2017


致敬电影和女性

Celebrating cinema and women

今年,瑞士高级制表品牌积家,作为官方合作伙伴继续与第二十届上海国际电影节合作。此次庆典盛况空前,AUDITOIRE 旗下的 LUXURY MAKERS 团队再度携手瑞士高级制表品牌积家,在两个不同的场地举办了一系列活动。

The fine watchmaking brand Jaeger-LeCoultre continues its cooperation with the 20th Shanghai International Film Festival. In this special occasion, LUXURY MAKERS team (by Auditoire) worked together with Jaeger-LeCoultre to create a series of events that took place from 16th to 18th June in two different locations.


来自全球的宾客参加了在外滩源壹号举办的积家公益拍卖晚宴。在这个特殊的场合,品牌展示了特别为女性设计的Rendez-Vous精美约会系列腕表。今年,积家捐赠Rendez-Vous Moon 约会月相系列腕表用于公益拍卖。

Jaeger-LeCoultre hosted a Charity Gala Dinner at No. 1 Waitanyuan for distinguished guests from around the world, where the brand presented its Rendez-Vous collection of elegant watches especially designed for women. This year, Jaeger-LeCoultre created a one of a kind Rendez-Vous Moon watch and donated it for charity auction.



RED CARPET


在上海大剧院 / At the Shanghai Grand Theater:

06.17: 上海电影节红毯积家后台 / Jaeger-LeCoultre at SIFF Red Carpet

06.18: 上海大剧院积家新闻发布会及电影“窗外”放映会/ Press Conference and “Outside the Window” Film Screening





ABOUT THE EVENT

在上海外滩源壹号 / At the historic No. 1 Waitanyuan:

06.16-18: 手表展示及私人试戴区 On-going private Novelties Presentation

06.17: 为积家特别来宾及电影节嘉宾准备的隆重公益晚宴及上海电影节金爵盛典酒会/ Special Guests Charity Gala Dinner and Gala Party of the 20th SIFF

06.18: 为媒体准备的盛大晚宴Media Gala Dinner

# LiveinaMovie

# 光影传奇,约会经典

一对一私人服务,现场试戴(5个房间,每个房间单独展示一款手表) / one to one private meetings with display and try-on on site (5 meeting rooms, each room for one type of watch)



积家大工坊 / Master Class area


詹姆斯 · 邦德女郎房间 - James Bond girls’ room


爵士乐酒吧- Jazz bar


照相亭:《天使爱美丽》的电影场景 / Photo-booth: Amelie Poulin Movie setting


体验当一天演员 - Be the actor for one day!


重现《花样年华》电影里的老香港风格的房间和街头餐馆 / Two corners re-creating the old Hong Kong movie setting“In the Mood for Love



Auditoire旗下的Luxury Makers,在外滩源壹号的花园上建造了一个巨大的透明帐篷来作为晚宴区域,选用鲜花和黑白元素来营造一种高端美艳的气氛、让人在新古典主义风格的环境中还可以感觉到一种现代风格。

The Charity Gala Dinner that LUXURY MAKERS (by AUDITOIRE) put together for Jeager LeCoultre was infused with a modern touch in a neo-classical style environment. The big glass-ceiling tent produced and located in the venue’s garden was decorated with fresh flowers, black and white elements creating a glamorous atmosphere.


歌舞剧表演:四幕,每幕表演两场 / Dance shows: four acts, each act two shows:


《爱乐之城》LALA LAND Musical, 《艺术家》及《雨中曲》THE ARTIST and SINGING IN THE RAIN, 《红磨坊》MOULIN ROUGE , 《Grease》及《妈妈咪呀!》GREASE and MAMMAMIA!



现场乐队 /Live band


积家北亚区行政总裁马思德 (Guillain Maspétiol) 先生授予积家品牌大使赵薇小姐荣誉证书

现场的表演精彩绝伦,同时著名的演员兼导演,也是积家品牌大使的赵薇女士现身活动现场,为活动增添了无限光彩。她佩戴了积家Rendez-Vous约会系列女款。

The presence of the beautiful actress and director Ms. Zhao Wei, Brand Ambassador of Jaeger-LeCoultre, elevated the experience. She made her appearance wearing one of the watches of the new Jaeger?LeCoultre Rendez-Vous ladies collection.


积家北亚区行政总裁马思德 (Guillain Maspétiol) 先生授予积家品牌挚友井柏然先生荣誉证书

当红明星演员及歌手井柏然也亲临活动现场。

The famous Chinese actor and singer Jing Bo Ran also made his appearance on the stage.

ABOUT THE FILM PROJECT

积家希望通过此举能提高公众保护与传承中国文化遗产重要性的意识,并为保存中国经典电影贡献自己的一份力量。 Jaeger-LeCoultre hopes to raise the public's awareness of the importance of protecting and passing on Chinese cultural heritage, as well as making its own contribution to preserving classic Chinese films.

ABOUT THE COLLECTION

腕表融入了专为女性设计的元素,选用精美的材质,以柔和明亮的色调彰显了积家Rendez-Vous全新约会系列腕表的隽永优雅。

The Rendez-Vous collection is a celebration of horology designed for women, with sophisticated materials in muted and sparkling tones reinforcing the timeless style of these elegant, noble timepieces.

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接:https://mp.weixin.qq.com/s/Z-zpZtso6qyW0EKydQf4_Q

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