「KARL 假日」× HOW COFFEE 上海快闪

「KARL 假日」X HOW COFFEE 上海快闪

2026年04月25日-2026年05月05日

上海 愚园路 733 号 HOW COFFEE

项目现场

2026年，KARL LAGERFELD携手HOW COFFEE于上海愚园路打造「KARL假日」限时快闪，首发2026春夏IKONIK度假系列。作为继承卡尔·拉格斐先生遗产的标志性品牌，此次活动将其标志性的Rock & Chic美学从T台延伸至城市咖啡文化场景，以法式酷雅度假风重构街头零售体验。

空间设计以黑白极简为基底，融合度假元素与咖啡香氛，构建出可漫步的法式都市漫游场域。核心装置——巨型Choupette艺术雕塑以黑白酷飒造型空降梧桐街区，将老佛爷爱猫这一全球文化符号转化为高辨识度社交锚点。制作层面，IKONIK度假系列以专业防晒科技融入轻盈剪裁，通过主题下午茶、时光胶囊互动与得物APP线上联动，实现从线下体验到数字种草的闭环转化。

此次快闪不仅是度假系列的场景化发布，更是经典时装屋与本土咖啡文化的跨界实验——通过将黑白条纹与草编包的度假意象嵌入愚园路的日常肌理，为奢侈品牌如何以"轻度假"姿态切入城市青年生活方式提供了极具格调的范式。

In 2026, KARL LAGERFELD partnered with HOW COFFEE to launch the "KARL Holiday" pop-up on Shanghai's Yuyuan Road, debuting the Spring/Summer 2026 IKONIK Resort Collection. As the iconic house inheriting Karl Lagerfeld's legacy, this activation extends its signature Rock & Chic aesthetic from runway to urban coffee culture, reconstructing street retail through French cool elegance and resort sensibilities.

Spatially, the design anchors on black-and-white minimalism fused with vacation elements and coffee aromatics, constructing a strollable French urban roaming realm. The centerpiece—a giant Choupette art sculpture in monochrome cool stance—descends upon the sycamore-lined street, converting the designer's beloved cat into a high-identifiability social anchor. Execution-wise, the IKONIK collection integrates professional sun-protection technology into lightweight tailoring, while themed afternoon tea, time-capsule interactions, and Dewu app digital linkage complete the offline-to-online conversion loop.

Beyond a scenarized resort collection launch, this activation represents a cross-sector experiment between heritage couture and local coffee culture—embedding striped resortwear and straw bag imagery into Yuyuan Road's daily fabric, offering a sophisticated paradigm for how luxury brands can penetrate urban youth lifestyles through a "light vacation" posture.

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