Kenzo 2026秋冬系列限时精品店

2026年07月06日-2026年08月31日

上海 兴业太古汇

项目现场

2026年7月6日至8月31日，KENZO「归家如初」秋冬限时精品店落地上海兴业太古汇L2中庭，由创意总监NIGO主导创作，溯源品牌创始人高田贤三巴黎故居的设计本源，是品牌融合多元风格、迭代秋冬时装体系的重要线下首发项目。

项目立足品牌东西方美学融合的历史设计基底，打破传统时装展销的单一形式，面向时尚爱好者与潮流达人打造沉浸式美学体验空间。空间制作采用轻量化模块化搭建工艺，以温润原木质感搭配品牌标志性复古花卉元素，依托通透开放式布局，科学划分主题打卡立面、秋冬成衣陈列区与穿搭体验区，整体氛围简约柔和，适配全天候视觉拍摄与沉浸式逛展体验。现场完整展出2026秋冬全系男女装、鞋履及配饰，集中呈现改良和服廓形、学院风单品、经典花卉刺绣等核心设计，诠释东方剪裁与美式复古的融合美学。

在超长展期内，项目以常态化现场互动、限定礼遇兑换为核心体验内容，持续吸引客流打卡参与，依托用户自发发布的探店内容持续扩散社交话题。这种长效、轻量化的线下体验运营模式，以居家松弛的美学叙事传递品牌设计内核，持续深化圈层传播效果，打造南京西路夏季标志性轻奢时装限时体验空间，实现新品落地、美学输出与品牌声量增长的营销闭环。

From July 6 to August 31, 2026, KENZO’s 2026 autumn and winter limited-time boutique “Return Home as Before” opens at the L2 atrium of Shanghai Xingye Taikoo Hui. Inspired by Kenzo Takada’s former Paris residence and led by NIGO, the project inherits the brand’s cross-cultural design context that integrates oriental aesthetics and Western retro styles, serving as an important offline debut for the new autumn and winter collection.

Adopting lightweight modular construction, the open and transparent space is decorated with warm log textures and classic vintage floral elements, reasonably divided into themed check-in, clothing display and dressing experience areas with a soft and minimalist atmosphere suitable for all-day shooting and visiting. The store fully launches new autumn and winter costumes, shoes and accessories, presenting core designs such as improved kimono silhouettes, preppy styles and classic floral embroidery.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识