可隆2026 秋冬「K：DRIFT」限时空间

作者: Winniekong

代理商: TBC

#活动预告 #活动现场 #活动管理 #活动执行 #展示管理 #设计管理

项目品牌： KOLONSPORT 可隆

项目行业：服装及鞋履

项目日期： 2026-08-21 10:00 2026-08-26 22:00

项目地点：上海上生新所

项目名称：可隆2026 秋冬「K：DRIFT」限时空间

可隆2026 秋冬「K：DRIFT」限时空间

2026年08月21日-2026年08月26日

上海上生新所

项目预告

项目传播

项目现场

KOLON SPORT可隆2026秋冬「K：DRIFT」限时空间于8月21日至8月26日落地上生·新所KOLON 1973品牌文化中心，是品牌先锋灵感支线「K：」的阶段性线下预览项目，承接系列自然美学叙事迭代，由品牌联合英国设计师工作室VELLE_A共同打造，以“风迹沉积，静谧成形”为核心，依托极寒冰原自然演变灵感，重构高端静奢户外的场景表达，具备品牌支线审美沉淀与新品前瞻发布的双重意义。

项目空间造型与制作极具叙事性，整体采用克制静谧的灰调质感体系，依托老洋房建筑基底打造分层沉浸式场域。一层设置VALLEY家族材质展示区，系统拆解高端户外面料与珍稀天然材质体系，凸显产品硬核科技基底；1.5层复刻风雪地层肌理打造主题主装置；二层以动态巨型沙漏艺术装置，通过雪粒循环堆积抹平的动态过程，具象演绎时间沉积的设计内核。全场完整陈列2026秋冬全系单品，覆盖防风羽绒、羊毛软壳夹克及户外鞋包，兼顾专业性能与静奢穿搭质感，支持现场试穿与新品预订。活动定向邀约媒体、户外圈层及潮流KOL参与，依托小众艺术化空间质感产出高品质美学传播内容，通过圈层种草与社交平台扩散，持续强化「K：」支线先锋设计调性，巩固品牌高端静奢户外的市场定位，实现新品曝光、专业认知升级与潮流声量扩散的营销闭环。

Launched from August 21 to 26 at the KOLON 1973 Brand Culture Center in Shanghai Columbia Circle, the limited-time “K:DRIFT” space is an offline preview project of KOLON SPORT’s avant-garde inspirational sub-line “K:”. Co-created with British designer studio VELLE_A and inspired by the natural evolution of polar ice fields and snow layer deposition, the campaign takes “wind traces settle, tranquility takes shape” as its core theme, continuing the brand’s consistent natural aesthetic narrative.

Adopting an overall restrained and quiet gray tone, the multi-layer venue presents strong spatial storytelling. The first floor displays high-end functional fabrics and natural materials; the mezzanine restores snow and wind stratum textures with themed installations; the second floor features a dynamic giant hourglass device that visually interprets the concept of time deposition. The exhibition fully presents the 2026 autumn and winter new collection, covering professional outdoor apparel and accessories with both functional performance and quiet luxury texture. Open exclusively to media, outdoor enthusiasts and fashion KOLs, the event delivers an advanced and low-key outdoor aesthetic through immersive old villa scene experience. It generates high-end visual content for social communication, strengthens public recognition of the “K:” sub-line’s avant-garde design, accurately shapes the brand’s high-end quiet-luxury outdoor positioning, and completes a closed-loop marketing system including new product preview, niche circle communication and brand value upgrading.

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