卡诗黑钻玻色因头皮逆龄中心

2026年08月27日-2026年08月30日

上海 外滩 · 老市府

项目传播

项目现场

巴黎卡诗黑钻玻色因头皮逆龄中心于8月27日至8月30日落地外滩老市府历史建筑，是品牌依托高端护发科研积淀、聚焦头皮抗衰赛道打造的顶奢线下体验项目，主打黑钻玻色因头皮精华新品推广，创新性将面护级抗老理念延伸至头皮养护领域，填补高端头皮奢护场景营销空白。

项目选址外滩百年老建筑，深度结合复古建筑肌理与品牌黑金轻奢调性，打造质感统一的沉浸式高端场域，以历史建筑底蕴赋能品牌高级感与专业度。空间功能分区清晰，涵盖头皮衰老科普展区、新品陈列区以及私密护理包间，通过可视化科普内容拆解头皮老化原理，搭配一对一专业头皮检测与定制化鱼子酱护理服务，实现从知识科普、产品展示到沉浸式奢护体验的完整落地。

活动采用线上预约定向邀约模式，精准覆盖VIP客群、行业媒体与美妆KOC，叠加品牌全球代言人杨幂到场加持，进一步拉升活动曝光高度。依托老建筑稀缺场景与顶奢护理体验的差异化组合，项目产出大量高品质社交传播内容，持续普及头皮抗衰大众认知，借助圈层口碑种草与社交平台扩散，强化卡诗专业顶奢护发品牌心智，有效助推黑钻新品声量释放与高端客群沉淀，完成品牌价值与产品商业化的双向赋能。

Launched from August 27 to 30 at the historic Bund City Hall, the Kérastase Black Diamond Pro-Xylane Scalp Anti-Aging Center is a high-end immersive experience project focusing on the new Black Diamond scalp essence. By introducing facial-grade anti-aging technology into scalp care, the campaign expands brand professional track and upgrades the definition of luxury hair care.

Rooted in the retro architectural heritage of the century-old Bund building, the venue adopts an elegant black-gold tone system to create a top-level luxurious atmosphere. The space is scientifically divided into scalp aging popular science area, product exhibition area and private nursing rooms, providing professional one-on-one scalp detection and customized caviar scalp care services. It visually displays scalp aging mechanisms and product efficacy, realizing in-depth interpretation of professional hair care technology.

Adopting an appointment-based exclusive system, the event precisely invites VIP clients, media and beauty KOCs, with brand global spokesperson Yang Mi attending to boost topical influence. The perfect combination of historic architecture and premium scalp nursing experience produces high-quality social content. It effectively popularizes scalp anti-aging cognition, strengthens Kérastase’s top luxury professional positioning, drives online word-of-mouth communication, and builds a closed-loop marketing system including brand image empowerment, new product voice improvement and high-end user operation.

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