巴黎卡诗晚安蜜酒店

2026年04月16日

上海 艾迪逊酒店

项目传播

项目现场

2026年4月16日，巴黎卡诗于上海艾迪逊酒店限时启幕「晚安蜜酒店」，标志着这一1964年诞生于巴黎的高端头皮奢护品牌，首次将「夜间护发」概念升维为沉浸式酒店生活方式体验。以重磅新品「护发晚安蜜」为灵感原点，品牌将艾迪逊酒店的精致空间重构为递进式感官剧场——从「晚安蜜宴」的味蕾唤醒，到「蜜夜派对」的社交沉浸，再到「晚安蜜卧室」的私密养护，构建完整的入夜仪式链。

空间设计层面，项目突破传统产品发布会的单点逻辑，以两天一夜的住宿体验为载体，将「1抹枕香润养，日焕丝缎发」的产品承诺转化为可触摸、可呼吸的实体场景。制作层面，护发晚安蜜全程嵌入宾客的入夜动线，使功能性护发行为升华为兼具社交属性与自我关怀的生活方式 ritual。

此次「晚安蜜酒店」不仅是新品的场景化发布，更是卡诗对高端护发「体验经济」的深度探索——通过将酒店空间转化为品牌叙事容器，为美妆个护行业如何以沉浸式策展重构消费者夜间 ritual 提供了极具奢华感的范式。

On April 16, 2026, Kérastase unveiled the "Goodnight Honey Hotel" at The Shanghai EDITION, marking the first elevation of the Paris-born luxury scalp and hair care house's "overnight hair repair" concept into an immersive hospitality lifestyle experience. Inspired by the new "Hair Goodnight Honey" launch, the brand reconstructed the hotel's refined spaces into a progressive sensory theater—from the "Honey Banquet" palate awakening, to the "Honey Night Party" social immersion, and finally the "Goodnight Honey Bedroom" intimate care, constructing a complete evening ritual chain.

Spatially, the project broke from conventional single-point product launch logic, using a two-day-one-night stay as the vehicle to convert the product promise of "one swipe of pillow fragrance for nourishment, silk-like hair by morning" into tangible, breathable physical scenarios. Execution-wise, the Hair Goodnight Honey was embedded throughout guests' evening circulation, elevating functional hair care into a lifestyle ritual blending social engagement and self-care.

Beyond a scenarized product debut, this "Goodnight Honey Hotel" represents Kérastase's deep exploration of the "experience economy" in luxury hair care—transforming hotel space into a brand narrative vessel, offering a luxuriously inspiring paradigm for how the beauty and personal care industry can reconstruct consumers' nighttime rituals through immersive curation.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识