LA MER海蓝之谜「新升奇迹」七夕主题快闪（深圳）

LAMER海蓝之谜七夕「新升奇迹」限时快闪（深圳）

2026年07月28日-2026年08月20日

深圳 深圳湾万象城 B区WAVE 广场

项目现场

作为深耕深海奢护美学的顶奢护肤标杆品牌，LA MER海蓝之谜始终以深海修护精萃为核心，秉持焕新愈颜的品牌理念，持续以场景化艺术展览联结用户情感、传递品牌科研美学。2026年7月28日至8月20日落地深圳湾万象城的「新升奇迹」七夕主题快闪，是品牌结合东方七夕浪漫节点、融合自然水景与艺术装置打造的年度沉浸式体验企划。项目打破传统美妆快闪单一产品陈列的模式，将品牌经典深海修护美学与七夕爱意共生、新生焕新的浪漫叙事深度结合，既是海蓝之谜年轻化、场景化、情感化营销的创新实践，也是高端奢护品牌借力传统节日、实现美学破圈与用户情感深耕的重要探索，具备品牌文化赋能、节日心智占领与圈层口碑升级的多重市场意义。

在空间造型与现场制作层面，本次快闪采用双层差异化空间布局，依托深圳湾万象城B区WAVE广场独有水幕景观，打造极具辨识度的户外核心场景。场地以标志性祖母绿巨型心形热气球为视觉核心，与流动水幕、层次光影交织相融，夜间光影加持下氛围感拉满，精准契合七夕浪漫仪式感，形成城市商圈独有的视觉奇观。

场内B1层室内体验空间延续品牌经典深海蓝视觉体系，打造静谧治愈的沉浸式护肤场景，设置细胞深眠科技装置、深海愈颜舱等艺术科技展项，将抽象的日夜修护科研理念转化为可观赏、可感知的空间艺术，户外浪漫氛围与室内科技疗愈场景互补，空间制作兼顾美学打卡属性与专业产品体验属性。

活动期内容兼具情感体验、科研感知与专属服务，现场重点呈现全新奇迹日夜霜，完整传递品牌日夜节律修护的核心护肤理念。同时配套专业肌肤检测、一对一美容顾问专属咨询服务，让消费者精准认知肌肤状态与产品适配性。品牌创新引入徕卡相机专属人像拍摄服务，为访客定格七夕专属浪漫瞬间，丰富场景情感体验维度。从传播营销维度来看，项目依托稀缺的水幕热气球视觉装置、双层差异化体验场景、科技艺术展项与专属节日仪式感服务，形成高话题、高传播、高种草属性的社交内容。高颜值场景极易激发用户自发打卡与UGC圈层传播，借助七夕节日流量风口快速破圈，同时通过专业护肤体验深化消费者对品牌深海修护科技的认知，以情感体验拉近品牌与年轻用户的距离，最终实现品牌美学传播、新品价值种草、节日心智沉淀与用户粘性提升的完整营销闭环。

As a top-tier luxury skincare brand rooted in deep-sea repair aesthetics, LA MER consistently adheres to the core concept of skin renewal and healing with classic marine essence. The brand specializes in connecting users with emotional and aesthetic value through immersive offline scenarios. Launched from July 28 to August 20, 2026, the limited-time “New Rising Miracle” Qixi-themed pop-up at Shenzhen Bay MixC is a key annual experiential project that integrates traditional Chinese Valentine’s Day romance, natural water scene art and professional skincare technology. Breaking the conventional display-oriented mode of beauty pop-ups, the campaign organically combines LA MER’s classic deep-sea healing aesthetics with the romantic narrative of new life and intimate companionship, marking an innovative breakthrough in the brand’s youthful, emotional and scenario-based marketing.

It also sets an outstanding example for luxury skincare brands to empower festival marketing with aesthetic creativity and realize in-depth user emotional connection. In terms of spatial styling and on-site production, the project adopts a dual-space layout with differentiated outdoor and indoor scenarios. Based on the unique WAVE water curtain landscape in Zone B outdoor square, the giant emerald green heart-shaped hot air balloon serves as the core visual highlight, perfectly echoing the romantic Qixi atmosphere through the integration of flowing water scenes and layered lighting. The dreamy night lighting creates a highly ceremonial and photogenic festive landscape.

The indoor experience area on B1 floor inherits the brand’s classic deep-sea blue tone. Equipped with cellular deep-sleep technological installations and deep-sea healing cabins, the space visually interprets the brand’s day-and-night repair technology, turning abstract skincare theories into tangible immersive artistic perception. The overall scene balances romantic festival atmosphere, technological sense and professional healing texture.

During the event, the brand fully displays the new Miracle Day & Night Cream and systematically conveys the core skincare philosophy of rhythmic day-and-night skin repair. Professional skin tests and one-on-one beauty consultant services help visitors accurately understand skin conditions and product efficacy. In addition, exclusive Leica portrait shooting service is provided to record unique romantic Qixi moments, enriching the emotional and ritual experience of the scene. From the perspective of marketing and communication, the highly distinctive water curtain and hot air balloon installation, dual-scene experience system and exclusive festival customized services form powerful social communication highlights. The aesthetically advanced scene stimulates extensive UGC sharing and viral dissemination on social platforms, leveraging Qixi festival traffic to achieve rapid market breakthrough. Meanwhile, professional immersive experience deepens public recognition of LA MER’s authoritative deep-sea repair technology. The campaign effectively upgrades the brand’s romantic and youthful temperament, realizes new product value promotion and festival user emotional precipitation, and completes a full marketing closed loop of aesthetic output, public communication and user stickiness improvement.

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