兰蔻七夕「留声厅」（深圳）

兰蔻七夕「留声厅」（深圳）

2026年08月13日-2026年08月29日

深圳 深圳湾万象城 A区湾区之眼

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项目现场

兰蔻七夕「留声厅」将于2026年8月13日至8月29日登陆深圳湾万象城A区湾区之眼。本次快闪以“刻录声色，三城倒计时”为主题，是兰蔻七夕限定活动在深圳的专属落地。现场不仅同步推出了携手代言人张凌赫等明星的“声色限定”系列，还融合了沉浸式视听体验与丰富的互动福利，是深圳七夕期间极具艺术感与仪式感的美妆打卡地。

现场空间以“黑胶唱片”与“留声机”为核心视觉元素，打造了一座充满复古与艺术气息的“意识花园”。步入留声厅，光影在黑胶橱窗间流转，声与色在此交织。试妆镜前可以遇见万千声色，留声机旁则能听见内心独白。整体设计摒弃了过度堆砌，以红棕调的光影流转为主基调，营造出一种“不必掩饰锋芒，也不用迎合节奏”的松弛与高级感，随手拍照都非常出片。

逛展期间可以参与“声色·寻色挑战”互动，翻牌挑战成功有机会领取兰蔻明星体验礼三件套。现场还能近距离体验兰蔻声色限定唇膏与超修小黑瓶等明星单品。购买任意正装产品即可获赠七夕限定冰淇淋单球一份，更有字母钥匙扣、限定化妆刷等满额加赠好礼（数量有限，先到先得）。此外，购买七夕限定唇膏或护肤礼盒还能获赠明星小卡，想收集张凌赫小卡的粉丝千万别错过。

本次“留声厅”是兰蔻七夕限定活动在深圳、上海、郑州三城同步联动的关键一站，标志着品牌在节日营销中持续深化“视听声色”的沉浸式体验路径。通过黑胶唱片与唇色的创意结合，兰蔻不仅将产品包装从“视觉单品”升级为“情感载体”，更传递了“先听见自己，才能与世界共鸣”的女性自我表达态度。这种将科学护肤、色彩美学与音乐艺术深度融合的策展方式，也为高端美妆品牌在七夕等传统节日的线下体验创新提供了新的范本。

Hosted at Bay Area Vision, Area A of Shenzhen Bay MixC from August 13 to August 29, 2026, Lancôme’s limited-time Qixi “Phonograph Hall” pop-up marks a core stop of the brand’s three-city synchronized Valentine’s campaign covering Shenzhen, Shanghai and Zhengzhou.

Centered on the theme “Recording Sound and Color, Three-City Countdown”, the project inherits Lancôme’s consistent aesthetic of integrating high-end skincare technology with artistic emotion. It innovatively upgrades traditional festive marketing by combining auditory music art with visual color aesthetics, transforming conventional beauty product promotion into an immersive emotional and artistic experience. This initiative carries profound strategic significance, enriching the brand’s offline experiential marketing system, interpreting modern feminine self-expression attitudes, and setting a new benchmark for high-end beauty brands’ festive scene innovation and emotional communication.

In terms of spatial styling and on-site production, the pop-up takes vinyl records and vintage phonographs as the core visual symbols to build an artistic immersive “Consciousness Garden”. Adopting an elegant reddish-brown tone and flowing light and shadow design, the space abandons redundant and exaggerated decoration, presenting a sophisticated, relaxing and modern premium texture.

The interweaving of dynamic light, shadow and vinyl window scenes creates a unique interactive spatial narrative, where makeup mirrors interpret diverse color aesthetics while phonograph installations deliver inner emotional resonance. The overall scene design perfectly balances retro artistic ambiance and trendy photogenic quality, forming a highly recognizable and aesthetically unified exhibition venue that integrates visual appreciation, emotional perception and interactive experience.

During the event, the brand launches star-endorsed sound and color limited collections in collaboration with spokesperson Zhang Linghe and other celebrities. The on-site “Sound and Color Challenge” interactive game allows visitors to win Lancôme’s classic skincare trial gift sets by completing flip-card tasks. The exhibition fully displays star products including the limited-edition Qixi lipsticks and advanced repair essence, enabling consumers to experience the brand’s core skincare and makeup strength up close. A complete incentive marketing system is launched, offering exclusive Qixi ice cream, customized letter keychains, limited makeup brushes and star collector cards for qualified purchases, effectively stimulating on-site consumption and fan participation.

From the perspective of communication and marketing, the project builds a distinctive emotional marketing logic by turning cosmetic products from visual commodities into emotional carriers. The integrated experience of music, color and interactive gameplay generates massive shareable UGC content, attracting young trendsetters and art enthusiasts to check in and spread online. By conveying the brand’s proposition of “resonating with the world only after hearing oneself”, the campaign strengthens Lancôme’s artistic and independent brand temperament, realizes effective popularity fermentation, user emotional bonding and product value dissemination, and builds a closed-loop marketing system combining artistic output, scene empowerment and commercial conversion.

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