项目地点： 上海 豫园
项目名称： LANVIN 2021春夏系列时装大秀
10月17日，法国高级时装屋LANVIN 2021春夏系列时装大秀在上海豫园成功举办。LANVIN委任ACTIVATION EVENTS，为宾客们呈现了一场中西交融、古典与现代结合的时尚视听盛筵。
The Fashion house LANVIN launched it's 2021 Spring/Summer fashion show at Shanghai Yuyuan Garden on October 17. LANVIN has appointed ACTIVATION EVENTS to bring guests a blend of Chinese and Western, traditional and modern audio-visual fashion feast.
Yuyuan Garden is a famous garden of classical style in the south of the Yangtze River. Initially built in the Ming Dynasty and up to now it has a history of over 400 years. The LANVIN fashion show, deeply integrated the landmarks of traditional Chinese culture with western fashion, showing LANVIN's core value of creating the brand future based on the richness of the past.
When the night falls down, glorious and flowery lights were decorated on the elegant Yuyan Garden, shining-gold edge and corners of the ancient penthhouse appears even more dazzling under the surrounding skycrapers. Creek quietly flowing under the blazing light of the anciant buildings, telling a whole new story of Yuyuan Garden.
The historic landscapes, Nine-zigzag Bridge and Mid-lake Pavilion, retained it's original structure and style from the Qianlong period, which was transformed into an immersive stage in this grand show. When the lights out, the Mid-lake Pavilion light show was grandly introduced. Blended colorful lights have shrouded the whole Nine-zigzag Bridge area as an enclosed stage, feasting the audience with the interaction of Chinese and Western, ancient and modern.
The Models wore gorgeous costumes designed by LANVIN Creative Director Bruno Sialelli , walking out from both sides of the Nine-zigzag Bridge, along with the rhythm of music, shuttling in the journey of time and space between China and the West.
The block squares, lanes, and high-altitude areas of Yuyuan Garden shopping area was open, forming a stage with interlaced light and shadows. The Chinese elements that can be seen everywhere in the show area, such as lotus ponds, lanterns, plaques, Guanyin statues and etc, which collided with LANVIN, the French romantic elegance brand a different visual spark.
ACTIVATION PR was responsible for the guest invitation and management of this glorious show, bringing together a dazzling lineup to the LANVIN fashion show. Actors Zhang Ziyi, Charmaine Sheh, Zhang Han, Cheng Yi, singers Meng Jia, Dany Lee, Li Wenhan, Chen Youwei, and many other stars were invited to attend the show.
After the show, the intangible cultural heritage lights on Ninghui Road led guests into the performance area, with rickshaws full of Shanghai's historical memories were parked on the side of the road. The high-altitude stage of Yuyuan Garden-Hailiyuan transformed into a party area. With electronic rhythms and skateboarding performances pushed the atmosphere to new heights.