LANVIN 2021春夏系列时装大秀

项目品牌: LANVIN

项目行业: 服装及鞋履

项目日期: 2020-10-17 19:00 2020-10-17 21:00

项目地点: 上海 豫园

项目名称: LANVIN 2021春夏系列时装大秀



10月17日,法国高级时装屋LANVIN 2021春夏系列时装大秀在上海豫园成功举办。LANVIN委任ACTIVATION EVENTS,为宾客们呈现了一场中西交融、古典与现代结合的时尚视听盛筵。


The Fashion house LANVIN launched it's 2021 Spring/Summer fashion show at Shanghai Yuyuan Garden on October 17. LANVIN has appointed ACTIVATION EVENTS to bring guests a blend of Chinese and Western, traditional and modern audio-visual fashion feast.





SHOW SPACE


上海豫园是始建于明代的江南古代园林,距今已有400多年的历史。此次LANVIN大秀落地于此,将中国传统文化的地标与西方时尚语汇深度融合,展现了LANVIN立足过去,创造未来的品牌核心价值。


Yuyuan Garden is a famous garden of classical style in the south of the Yangtze River. Initially built in the Ming Dynasty and up to now it has a history of over 400 years. The LANVIN fashion show, deeply integrated the landmarks of traditional Chinese culture with western fashion, showing LANVIN's core value of creating the brand future based on the richness of the past.




夜幕降临,钟灵毓秀的豫园被装点上各色华丽的灯光,楼阁的边沿和翘角上闪耀着金色的光芒,在周围高楼林立的建筑物中,显得更加夺目与优雅,亭台楼阁,小桥流水,灯火辉煌,仿佛在讲述着豫园全新的故事。


When the night falls down, glorious and flowery lights were decorated on the elegant Yuyan Garden, shining-gold edge and corners of the ancient penthhouse appears even more dazzling under the surrounding skycrapers. Creek quietly flowing under the blazing light of the anciant buildings, telling a whole new story of Yuyuan Garden.


THE RUNWAY


历史悠久的九曲桥湖心亭摇身一变成为光影交错的沉浸式T台,九曲桥原汁原味地保留着始于乾隆年间的结构和痕迹。当四周的灯光熄灭后,湖心亭的灯光秀华丽登场,混杂着蓝色和紫色灯光的湖心亭将整个九心桥区域笼罩为一个「封闭式舞台」,品鉴中和西,古与今的交汇。


The historic landscapes, Nine-zigzag Bridge and Mid-lake Pavilion, retained it's original structure and style from the Qianlong period, which was transformed into an immersive stage in this grand show. When the lights out, the Mid-lake Pavilion light show was grandly introduced. Blended colorful lights have shrouded the whole Nine-zigzag Bridge area as an enclosed stage, feasting the audience with the interaction of Chinese and Western, ancient and modern.



模特们身着展现LANVIN品牌创意总监Bruno Sialelli奇思妙想的华服,从九曲桥的两侧走出,一步一景,伴随着音乐的节奏,穿梭在这场中西时空之旅中。


The Models wore gorgeous costumes designed by LANVIN Creative Director Bruno Sialelli , walking out from both sides of the Nine-zigzag Bridge, along with the rhythm of music, shuttling in the journey of time and space between China and the West.



豫园商城的街区式广场、巷弄以及高空区域悉数开放,在豫园传统的非遗千灯及三维激光秀的印衬下,光影交错。秀场内随处可见的中式元素如:荷花池、灯笼、牌匾、观音雕像等,与LANVIN的法式浪漫碰撞出了不一样的视觉火花。


The block squares, lanes, and high-altitude areas of Yuyuan Garden shopping area was open, forming a stage with interlaced light and shadows. The Chinese elements that can be seen everywhere in the show area, such as lotus ponds, lanterns, plaques, Guanyin statues and etc, which collided with LANVIN, the French romantic elegance brand a different visual spark.





THE LOOK




ACTIVATION PR则负责此次大秀的宾客邀约和管理,为LANVIN汇聚一众群星及有影响力的KOL,使得豫园更加星光夺目。演员章子怡、佘诗曼、张翰、成毅,歌手孟佳、李斯丹妮、李汶翰、陈宥维、等多位明星受邀出席此次大秀。


ACTIVATION PR was responsible for the guest invitation and management of this glorious show, bringing together a dazzling lineup to the LANVIN fashion show. Actors Zhang Ziyi, Charmaine Sheh, Zhang Han, Cheng Yi, singers Meng Jia, Dany Lee, Li Wenhan, Chen Youwei, and many other stars were invited to attend the show.


演员章子怡


演员佘诗曼 




秀后,凝晖路的非遗千灯指引着宾客进入表演区,路边停着一辆辆满载上海历史记忆的黄包车。豫园的高空戏台——海上梨园摇身一变,成为古今交汇的派对现场,新潮的电音节奏及高难度的滑板表演,将现场气氛推向高潮。


After the show, the intangible cultural heritage lights on Ninghui Road led guests into the performance area, with rickshaws full of Shanghai's historical memories were parked on the side of the road. The high-altitude stage of Yuyuan Garden-Hailiyuan transformed into a party area. With electronic rhythms and skateboarding performances pushed the atmosphere to new heights.




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全文来自ACTIVATION微信公众号

原文链接为:https://mp.weixin.qq.com/s/tjNNbYRJ1S7iA9OTqq6HxA

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