LONGINES 浪琴表185周年庆典

项目品牌: LONGINES 浪琴表

项目行业: 珠宝钟表

项目日期: 2017-11-16 17:00 2017-11-16 21:00

项目地点: 北京 太庙

项目名称: LONGINES 浪琴表185周年庆典


LONGINES 185th ANNIVERSARY PARTY IN THE FORBIDDEN CITY

浪琴表185周年庆典

2017年11月16日

北京 太庙

项目传播 - 微博





#浪琴185时计展# 红墙黄瓦,古柏荫荫,北京太庙见证了数百年的岁月变迁。11月18日至19日期间,这座历史悠久的建筑,又将迎来一场时光的盛筵。镌刻时光流转:浪琴表185周年时计展,将甄选数百枚来自瑞士索伊米亚的历史时计与珍稀展品,首次莅临中国,邀请各位钟表爱好者,共同感受浪琴表185年以来的制表传统与优雅态度。


项目信息


浪琴表品牌185周年庆典活动盛大开幕,值此欢庆时刻,AUDITOIRE旗下的LUXURY MAKERS 巴黎和中国团队携手,带领大家踏上了一场由永恒的优雅陪伴的旅程。

On occasion of Longines 185th anniversary celebration, LUXURY MAKERS (by AUDITOIRE) Paris & China teams put together their forces to create an immersive & ethereal journey through timeless elegance and excellence.

11月16日,浪琴表185周年历史时计展于北京太庙正式启幕,精准地见证了生活中的美好时刻。此次活动包括:庆祝浪琴表品牌诞辰185周年、公布品牌优雅形象大使并推出全新开创者系列腕表 。

The 185th-anniversary celebration combined with the launch of the new Record Watch Collection and the announcement of the Chinese brand Ambassadress took place on 16th November at the sacred Imperial Ancestral Temple of Beijing with an elegant cocktail party.


活动当晚,浪琴表亦隆重揭幕了“镌刻时光流转:浪琴表185周年时计展”。来自开创者系列的多枚时计,与众多甄选腕表将在11月18日至19日,向中国钟表爱好者,展现浪琴表的制表传统与优雅态度。

On 18th and 19th November, the 15th century Palace also played host to Longines’ 185-year-old history, with an exhibition displaying extremely rare and epochal watches and items that usually reside in the brand’s museum in Saint-Imier, Switzerland.

▲ 展览由La Cellula Lab生产 / Exhibition produced by La Cellula Lab ▲

100多位国际和国内嘉宾与浪琴表共享这场呈现品牌对于优雅、传统与卓越表现不懈追求的盛大庆典。

With more than 100 guests from around the world to celebrate the key milestone for the brand, Longines pulled out all stops as it celebrates the legacy of tradition, elegance, and performance.

▲▲ 令人印象深刻的入口:温暖的烛光和蓝色的灯光带领客人穿过皇宫拱门直到一座面对着太庙的优雅水晶帐篷。/ An impressive entrance lit by warm candles and Longines blue lights led the guests to walk through the Imperial Palace arches until reaching an elegant crystal tent facing the Sacred Palace. ▼▼




▲▲ 在中国历史宫殿的瓦片屋顶上能看到醒目的浪琴表标志投影。/ The Longines logo projection conquered the Chinese Imperial tiled roof.

活动内容分为三个部分。

其一,浪琴表宣布携手全新浪琴表优雅形象大使赵丽颖。

The event had three main items on the agenda.

Firstly, to announce the new Chinese Ambassadress of Elegance, Zhao Liying.


其二,浪琴表推出全新开创者系列腕表。此腕表系列均被授以瑞士天文台认证(COSC)。

Secondly, to launch the long-awaited Record Collection with COSC certification.

其三,剪彩典礼,正式揭幕“镌刻时光流转:浪琴表185周年时计展”。

And lastly, to cut the ribbon on the 185th Anniversary Exhibition in the Forbidden City, which remained open to the public until Sunday 19th November.

现场宾客共同见证了浪琴表全新历史著作的隆重发布。这本名为《镌刻时光流转》的历史著作,由浪琴表历史传承经理斯蒂芬妮·拉莎女士撰写。这本著作追溯了浪琴表自1832年诞生至今的制表历程。

Guests also got a chance to be part of the launch of “Longines through Time”, a historical book by Longines International Brand Heritage Manager Ms. Stéphanie Lachat, which retraces the evolution of Longines since its establishment in 1832.


当晚还有五位明星:翟天临, 张晓龙, 欧阳娜娜, 张翰, 盛一伦优雅亮相活动现场。

Five famous Chinese celebrities, Zhai Tian Lin, Xiaolong Zhang, Nana Ou-Yang, Zhang Han, Peter Sheng, also joined the celebration.

无论在欧洲还是亚洲,我们都致力于策划和举办具有国际豪华水准的专业性活动。兢兢业业的工作作风令我们所组织的每一场活动都在我们的客户和嘉宾的心目中留下了令人难以忘怀的深刻印象。

No matter where in the world, from Europe to Asia, our dedication to organize and produce professional events with international standards of Luxury and Enjoyment, makes every project we work on an unforgettable occasion for all our customers and guests.

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图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/LbFsy_ry4pDpzhqT0QCbxA

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