巴黎欧莱雅注白瓶精华发布会(线上直播)

项目品牌: L’Oreal Paris 欧莱雅巴黎

项目行业: 护肤

项目日期: 2021-08-24 10:00 2021-08-24 12:00

项目地点: 线上

项目名称: 巴黎欧莱雅注白瓶精华发布会(线上直播)


2021年8月,全新欧莱雅注白瓶精华重磅上市!同时,巴黎欧莱雅护肤代言人李易峰为欧莱雅梦之队新晋成员闪耀登场,与品牌一同开启「院线级美白」新纪元。

On August 2021, the brand-new L’Oréal Bright Reveal was launched! At the same time, Yifeng Li, the face of L’Oréal Paris Skincare and new members of the Dream Team shined on the stage, opening a new era of superior whitening with the brand.

焕白新纪元,随「峰」而至

在巴黎欧莱雅「院线级美白」新纪元揭幕之时,李易峰首度以护肤代言人身份,惊喜现身发布会现场,分享作为新晋代言人的感受与美白心得。 在发布会现场,李易峰还与欧莱雅中国研发与创新中心资深护肤研发专家臧珊珊博士通过实验,生动诠释欧莱雅注白瓶的核心奥义。

A New Whitening Era Arrived Before Us

On the establishing day of this new era, L’Oréal Paris brought along their Skincare spokesperson Yifeng Li with a surprising fashion, as he shares his journey regarding skincare. During the live conference, Yifeng Li and the Chinese R&D department for L’Oréal Paris also demonstrated the core value of their new whitening product through an experiment.


巴黎欧莱雅护肤代言人李易峰现身注白瓶精华发布会现场

L’Oréal Paris Skincare spokesperson

Yifeng Li during the live conference


发布会上的嘉宾阵容,从左至右:

巴黎欧莱雅天猫营销总监孙子晴女士

巴黎欧莱雅护肤代言人李易峰

巴黎欧莱雅产品组总监文静女士

欧莱雅中国研发与创新中心资深护肤研发专家臧珊珊博士

Guest list of the conference, from left to right:

L’Oréal Paris sales director for Tian Mao, Ms. ZiQing Sun

L’Oréal Paris spokesperson, Yifeng Li

L’Oréal Paris product director, Ms. Jing Wen

L’Oréal Paris Chinese R&D department specialist,

Dr. ShanShan Zang

巴黎欧莱雅通过35年潜心科研,以 9 大专利科技加持,倾情甄献灵感源自院线级「焕白美容」的美白新品——欧莱雅注白瓶精华。该精华以内外双管设计,以两大成分「阿魏酸+专利377」专研配比,根源抑制96%黑色素前体,其效果是高浓度VC的2.3倍!

Through 35 years of R&D and 9 scientific patents, L’Oréal Paris delivered a new superior whitening product——L’Oréal Bright Reveal. The essence uses a two-tube design and combines two main ingredients (Ferulic acid + Patent 377). It blocks 96% of melanin precursor, the effect, 2.3 times stronger than high percentage VC.





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全文来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/zVHsphZBDNgPfK-IlwODjQ


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